Profile photo of Samantha Katzman

Samantha K.

Average rate
$75–95/hour
  • Joined March 2019

Hi! I’m Sam - a brand strategist and creative project manager based in LA & NYC. My biggest passions are food, health, and art.

  • Santa Monica, CA, USA
Profile photo of Samantha Katzman
Samantha K.
Santa Monica, CA, USA

Worked with

Experience

Summary

Studied Journalism and Design at USC. Worked in investigative broadcast @ CBS, sports production @ FOX, technology @ Lootsie, digital strategy @ WME | IMG. Now full-time freelance!

Work history

Digital Marketing Consultant | Creative Services Manager
• Overhaul client processes and reconstruct digital strategies to create new revenue streams in <6 months. • Work with brands such as Del Taco, Major Food Group, Marino PR, Edoughble and Gotta Have S’More. • Curate and grow the @theaceoftaste social media
Digital Marketing & Social Media
• Spearheaded creative social and digital strategy for new culinary footprint in US • Implemented improved social media practices across 24 events on 5 continents • Drove 400x growth in engagement and reach for sponsors through custom digital content s
Lootsie
Manager of Strategic Partnerships
• Generated 90% of company revenue with custom partnerships: Walgreens, Brookstone, Thrive Market, Eat24, and Suja Juice, and Toys R Us. • Restructured internal operations processes such as invoicing, product timelines, and sales • Managed team of 8
Wild Hair Media
Account Executive
• Increased engagement by 250% MoM on an A-List celebrity client page. • Optimized posting strategies to increase monthly revenue. • Consulted in the development of employee productivity tools such as the WHM Dashboard.

Portfolio

Major Food Group (The Pool Lounge) | Social Strategy & Creative

I developed and executed the social media strategy for Major Food Group's newest bar - The Pool Lounge. Starting with a dormant account, I successfully built the following by 40% every month for 9 consecutive months.

Screen shot 2019 03 11 at 3.26.32 pm

FoodPrint Group | Creative & Copywriting

I created a compelling case study showcasing Foodprint's impact across all 5 Eataly locations. Used for new sales as well as investor pitches, this case study highlights key successes of the group in a major culinary destination.

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 25hrs per week
  • Can commit to 6 months to 1 year