Profile photo of Samuel Serra

Samuel S.

Average rate
  • Joined February 2019

E-commerce entrepreneur at heart, I help online retailers put their operations & Marketing on auto-pilot

  • London, UK
Profile photo of Samuel Serra
Samuel S.
London, UK

Worked with



E-commerce entrepreneur & father of 2 , for the past 10 years I have launched & been involved with & sold a number of high growth e-commerce start-ups.

Work history

Founder & CEO
I started moKee from scratch with 1 product and grew it to a multi-million-pound Pan-European D2C baby brand. moKee was sold in January 2019. At the time, the group was sold to a private investor.
Operations Director
I joined WATG, just after their seed-round and was tasked to move all their operations from Switzerland to the UK & help launching their marketplace projects. The project lasted 6 months after which I recruited & trained a F/T COO to take over
co-founded Boudoir Privé with 3 friends. The 1st box was launched after 5 months and the 1st 500 subs sold-out within 24h. We then grew the business to 3k subs and sold it 4 month later to French competitor Jolie-Box.




Wool and the gang

Wool and the gang


Not seeking work


  • Not specified