- Available during business hours, evenings, and weekends
My experience is in the domains of consumer understanding, brand research and brand strategy. My skill sets include consumer and brand research, brand strategy, strategic segmentation, brand positioning / repositioning and content strategy.
What I read
The Guardian, Fast Company, HBR, Inc., Fortune, WSJ, Wired, Dan Brown, any form of spy thrillers (especially cold war), The Financial Times, Seth Godin's blog, Robert Ludlum
Analytics capability building (Strategy&), brand equity measurement capability (Mondelez), brand equity tracking (Nestle, P&G), Content creation and thought leadership development (Martin Roll Company), Strategic segmentation (Mondelez, Nestle)