Profile photo of Sarah Herd

Sarah H.

Average rate
$50–100/hour
  • Joined November 2018

I'm Sarah, I have 10+ years experience, in the areas of: PR, Brand Management, Content, Copywriting, Communications Strategy & Social Media

  • London, UK and Essen, Germany
Profile photo of Sarah Herd
Sarah H.
London, UK and Essen, Germany

Worked with

Experience

Summary

Over the past 10 years, I have worked both agency-side and in-house. Storytelling is my passion. I've created brand campaigns through PR and other marketing platforms to create inbound traffic and cut-through using a strong brand voice and message.

Work history

Communications Director
Leading the overarching brand communication strategy and implementing it over all b2c and b2b touchpoints, The aim was to show as many people as possible how they could shop for less, using VoucherCodes, while crafting stories for VC and its partners.
Head of Brand Communications
The aim was widespread brand awareness and generating inbound traffic to the website and marketplace channels. Showing people why to buy stuff with their photos on. Building, integrating and measuring all brand communication activities.

Portfolio

VoucherCodes Christmas campaign 2017

Research report generated to uncover consumer shopping habits at Christmas. Findings were then formed into 5 stories •3,069 pieces of coverage achieved •Reach of 678 million •110 national pieces, including: Mail Online, BBC News, ITV, Sky News and many more •55 pieces of national radio coverage

Photobox Gifty Grotto - pop up shop in London and Paris, turning shoppers photos into personal gifts

Campaign for people to give more personal gifts at Christmas. The pop-up shops turned photos from people's phones into mugs, canvases, baubles & more. Content replicated online, bloggers held DIY workshops. 42 press attended, 368 customers - 80% more likely to buy from brand.

Availability

Not seeking work

Available

  • Not specified