Profile photo of Sarah Karp Ward

Sarah Karp Ward

Average rate
$50/hour
  • Pro
  • Featured
  • Joined August 2015

Social and digital marketer experienced in strategy, rebranding, editorial, content, community, development, analytics, influencer and paid.

  • New York, NY, United States
Profile photo of Sarah Karp Ward
Sarah Karp Ward
New York, NY, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 50hrs per week
  • Can commit to 1+ years

Services

Categories

Content Social Media Growth Paid Advertising SEO

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Sarah was instrumental to our team. We'd highly recommend her for social media projects (everything from strategy to creative to execution), and hope to work with her in the future.

Experience

Summary

I started my career out as a fashion designer that loved social. In the past, I lead social marketing and strategy at Playboy, MTV, Three Lions Entertainment, Horizon Media & more. I now work as a social media and influencer marketing consultant.

CloudPeep clients

Agency
Social, Community and Content
Nov 2016 to Aug 2017
Social Media Strategist
Oct 2016 to Feb 2017
Social Media Manager
Dec 2015 to Jan 2017
Nestio - pre work
Dec 2015 to Dec 2015

Work history

Social Media Strategy, Influence & PR Consultant
Currently with Dozen Digital for Elite Body Sculpture. Previously at RealClearLife, Nestio, Artisan Council, Mercato, Base NJ, 3d PR & Marketing for Thesis Couture, iCrossing for LG Electronics, and Rebel Interactive Group.
Supervisor, Social Media Strategy for Weight Watchers
Manage day-to-day responsibilities of a coordinator. Oversee creation of social analytics reports. Lead paid campaigns on Facebook, Twitter, Instagram and Pinterest. Social listening and trendspotting. Coordinate and run multiple influencer campaigns.
Three Lions Entertainment
Lead Social Media Strategist for Fashion Rocks
Launched, managed and grew social communities using organic and paid. Coordinated announcements and content with talent. Developed social media guidelines and content calendars. Hired and oversaw social agency. Created analytical wrap-up reports.
Social Media Marketing Manager
Managed, strategized and oversaw editorial and television shows’ social. Developed daily news video on @MTV's Instagram. Put together social media talent requests. Managed digital marketing campaigns. Launched daily news alert email. Wrote articles.
Playboy Plus Entertainment
Social Media Strategist and Team Lead
Re-branded Playboy digital, television and radio social accounts. Managed three specialists. Created social best practice guides. Developed relationships with bloggers and publications. Created analytical reports for content and campaigns. Graphic design.
WRG Communications Inc.
Senior Writer and Social Media Manager
On-camera interviewer and journalist. Oversaw social media, 15 contributing writers and interns, and production at shoots. Business outreach and development for advertising and collaborations.
Writing, Digital Marketing & Creative Consultant
Writer for MintPixel, WeAreNotARockband, CoolJunkie and Club Planet. Marketing Consultant for CDI Furniture and Loft Hotel. Creative Consultant for Pacific Imports.
JJ Basics and By Design, LLC.
Fashion Designer
Researched fashion trends and translated high fashion inspiration for mass market consumption. Designed sweaters, cut and sew knits, jackets and seamless garments. Fit model and showroom model for appointments with buyers. Assisted sales team.

Skills

Skills

content marketing digital marketing email marketing social media paid social promotion marketing strategy social media strategy paid advertising blogger outreach influencer outreach

Tools

Adobe Creative Suite Simply Measured Google AdWords Facebook Insights Facebook Power Editor Twitter Advertising YouTube Sprinklr Social Flow Wordpress Strongmail Google Analytics Outbrain Storify

Interests

Industries I love

Advertising & Marketing Animals & Pets Ecommerce Entertainment Media Music PR & Communications Social Enterprise Travel

Ideal team

I have worked at companies large and small over my career and enjoy working with teams of all sizes.