Profile photo of Sarah Lightfoot

Sarah L.

Average rate
  • Joined January 2020

Clear, compelling copy for highly regulated and complex industries, including health care, insurance, pharmaceuticals and technology.

  • Bethany, CT, USA
Profile photo of Sarah Lightfoot
Sarah L.
Bethany, CT, USA



I’ve been to Madison Avenue and back and learned from some of the best. My career has spanned industries and media for major B2B and consumer brands such as Kraft, Guinness beer, Maybelline, Microsoft, IBM, Montefiore, UnitedHealthcare and Bausch & Lomb.

Work history

Freelance Copywriter
• Defined brand voice, developed messaging strategy and built launch campaigns for new brands • Pitched new business alongside in-house agency staff • Created white papers, infographics, social media posts and sales collateral
Associate Creative Director
• Maintained consistency across all copy for UnitedHealthcare and revised communications to comply with new plain language legislation • Coined “Diet Like a Diva” for advertorial campaign featuring Venus and Serena Williams for Nabisco 100 Calorie Packs
Senior Copywriter
• Led copy team for more than 100 pages and interactive tools on award- winning • Developed scripts for instructional videos on hair color and skin care • Brainstormed banner and microsite concepts for Garnier and Maybelline
Young & Rubicam Brands/Wunderman
Senior Copywriter
• Wrote two online campaigns that were featured as examples of best practices in a Microsoft marketing newsletter • Created concept for a global campaign chosen by Microsoft over concepts by several internal teams and a competitive agency
Euro RSCG 4D/Brann
Senior Copywriter
• Conceived global campaign concepts for Berlitz, developed tactics and wrote guidelines for worldwide execution • Increased IBM consumer print advertising response in each quarter and reduced cost per piece for a catalog while maintaining revenue levels


Plan B One-Step TV

MM&M Awards: Best Total Integration Program for Large Companies

Cigna Infographic

Demonstrates the value of voluntary insurance to a millennial audience.

Multiple Myeloma Research Foundation Website

Raise awareness and funds and increase participation in research studies.



Yale University
BA in English


Seeking work


  • Available during business hours, evenings, and weekends


  • Can work 40hrs per week
  • Can commit to 3-6 months


Industries I love

Advertising & Marketing Education Health & Wellness Kids & Parenting Medtech Tech Venture Capital Animals & Pets