Profile photo of Shana Mahaffey

Shana M.

Average rate
  • Joined June 2019

Storyteller and content strategist with broad experience crafting compelling content that generates conversations across different audiences

  • San Francisco, CA, USA
Profile photo of Shana Mahaffey
Shana M.
San Francisco, CA, USA

Worked with



Results-driven marketing leader with broad experience in developing & executing go-to-market strategies, messaging & positioning, crafting compelling content that generates conversations across different audiences (e.g., technical, strategic, executive).

Work history

Agile Pixel Studio
Marketing Consulting
Developing messaging, branding, positioning, and content strategy for a large B2B client seeking to drive their businesses to the next level.
TopDown Consulting
Marketing Director
Created a multi-channel content strategy that delivered reusable B2B content (widely used sales enablement materials like personas, product pitch decks, demo videos, customer success stories, email templates, RFP content, short and long-form content).
Hanee Designs, BigFix Inc., Coverity Inc.
Marketing Consultant, Senior Copywriter
Developed content strategy and wrote targeted website content, solution-focused sales enablement materials (playbooks, cheat sheets, datasheets, case studies, whitepapers, blog posts, product lifecycle content based on research and interviews).
Program Director, Senior Product Marketing Manager, Documentation Manager
Launched and managed the growth of existing and new applications, including go-to-market plan, messaging, positioning, branding, competitive analysis, customer advocacy, sales enablement tools, release related content.


Leveraging an Analytical Master Data Management Methodology to Improve Financial Reporting

Discover an approach that outlines how to create and maintain an alignment between the operational and the analytical business data, ensuring all stakeholders are working with one consistent set of information.

About TopDown Consulting

A video that tells the world about TopDown Consulting.


Leading life sciences company relies on Oracle PBCS to provide data for management reporting and analysis to its FP&A team across the globe.

Pi in the Cloud

Email campaign for 3/20



University of California, Santa Barbara
English Literature


Not seeking work


  • Not specified