Profile photo of Shannon Byrne

Shannon Byrne

Average rate
$50/hour
  • Featured
  • Joined November 2014

Content producer, marketer, and community builder for startups, small businesses, and creatives. Founder of A Song A Day. (asongaday.co)

  • New York, NY, United States
Profile photo of Shannon Byrne
Shannon Byrne
New York, NY, United States

Worked with

Availability

Seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 5hrs per week
  • Can commit to 3-6 months

Services

Categories

Content Email Copywriting Social Media Community

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Profile photo of Kate Kendall
Kate Kendall

Shannon is a solid content creator and content manager. I engaged her on variety of projects since we first met and she has always done an incredible job. Thank you, Shannon!

Profile photo of Kate Kendall
Kate Kendall

Shannon is a remarkable human being. She's so great to work with! She's very plugged into the same communities as The Fetch so could really hit the ground running. As a quick learner, she was very open to feedback and iterated swiftly. She looked after our global Twitter, Facebook Page and internal group with ease as well as the New York based channels. I found the content she shared super interesting and thoughfully curated. I'd definitely recommend working with her - only if you get the chance though as I'll be hiring her over and over again for projects!

Experience

Summary

With a background in digital marketing, writing and community, I've helped businesses connect with customers for 7+ years. I also started a music community/startup that's led me to learn more about product management than I ever wanted to know. ;-)

CloudPeep clients

Startup
quibb content and dist'n
Mar 2016 to Jun 2016
Startup
50/50 Pledge Content Crafter + Distributor
Feb 2016 to Apr 2016
Content Creator
Dec 2015 to Dec 2016

Work history

Founder
Built and grew a community of 45 active music curators and more than 5,500 subscribers with an average email open rate of 45% and click rate of 25% within 1.5 years.
Community Manager + Content Contributor
Manages all of Geckoboard's social assets, continuously growing monthly traffic and trial signups. Creates and implements outreach and community strategies around launches and campaigns and contributes to and edits blog.
Chief Content Officer
Lead all content efforts with a focus on crafting educational content for our community, creating strategies and engaging our audience through content contributions, social media, newsletters and more.
Freelance Writer
Current and frequent contributor to the Trello blog, focusing on productivity, product management, team building, and staying organized.
Freelance Writer
Writing for soon-to-be-launched blog, covering topics such as company culture, office management, values, and unique profiles of leading startups and their OMs.
Content & PR Manager
Managed all content and public-facing communications, increasing blog traffic by 115% in 6 months, growing a newsletter of 1,000+ subscribers from scratch and establishing thought leadership for the global brand in the U.S. digital marketing community.
Content & Community Strategist
Managed the brand's online presence, increasing website visits by 218% and newsletter subscribers by 46% within 3 months, and increasing Twitter clicks by 220% with meaningful and engaging content within 1 month.

Portfolio

How Product Hunt Transformed asongaday.co from an Email to Friends Into a Startup in 3 Hours

The story of how Product Hunt transformed my side project, A Song A Day from an email to friends into a startup with more than 600 customers in 3 hours.

How To Start A Blog When You Have Absolutely No Audience

This post I wrote for CoSchedule has been one of their most successful with more than 6,000 social shares.

How to Overcome the Content Distribution Hurdle

This post for KISSmetrics - How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing - s their 16th most visited blog post of all time with more than 2,500 social shares.

35+ Research Tools to Take Your Content Ideas Further

With more than 5,000 social shares and 15 comments, this post successfully drove engagement with the Buffer audience.

Your Ultimate Music Discovery Guide

With nearly 300 recommendations, this post which was a collaboration among myself and the A Song A Day curators was featured as a Medium recommendation and has been republished for Medium France.

Secrets for Scaling: How Mention Grew Its MRR and Team by 4x in 2 Years

Had a great talk with Mat from Mention about building a sustainable company, culture, metrics, growth, and founder/CEO advice!

Education

Accreditations

University of South Florida
Marketing

Skills

Skills

content creation content marketing content strategy community community building community management communications marketing strategy newsletters social media

Tools

Google Analytics KISSMetrics Wordpress Medium Buffer Hootsuite Asana Trello SumoMe BuzzSumo Yoast Facebook Insights Screaming Frog Mailchimp Campaign Monitor

Interests

Industries I love

Advertising & Marketing Animals & Pets Entertainment Events Media Social Enterprise Travel Venture Capital

What I read

pjrvs.com, Austin Kleon's newsletter and posts, Brianpickings.com, andrewchen.co, a lot of Hemingway, Stein, and Fitzgerald. Big fan of the 99u books. Design is a Job by Mike Monteiro is the best business book I've ever read.

Side projects

I founded A Song A Day (asongaday.co) - a community of curators who hand-pick a song based on your musical preference and deliver it to your inbox daily.

Ideal team

I enjoy working with a collaborative team who values hard work and getting the job done. In terms of focused work, I work best autonomously but highly value brainstorming and collaboration in sprints.