Shannon K.

  • Joined July 2016

I’m Shannon Kaeding, a social media communications specialist with a passion for the many ways in which people connect and interact online.

  • Kalamazoo, MI, United States
Profile photo of Shannon Kaeding
Shannon K.
Kalamazoo, MI, United States

Services

Categories

Social Media Design Copywriting Marketing Strategy

Experience

Summary

I specialize in design and copywriting of branding materials, social media management, and social media marketing. I am a self-motivated go-getter with a strong attention to detail and experience in a broad range of social media venues.

Work history

eNitiatives, Inc.
Director of Social Media
Managed the social media presence for this global technical consulting firm. Developed and implemented a social media strategy to support marketing, customer service/support, and division communications and growth objectives.
Paw Paw Village Players
Board Secretary
Developed press releases and promotional materials for each season's productions. Maintained records and coordinated with advertisers and sponsors. Managed organization's social media presence and created content for website and social media pages.
ProConnect Worldwide
Design and Content Coordinator/Online Moderator
Responsible for developing the company’s entrance into, and ongoing presence in, appropriate social media platforms. Was charged with the continued development and moderation of the SAP FAQ, an online Usenet forum with more than 15,000 active members.

Education

Accreditations

Western Michigan University
Marketing

Skills

Tools

Canva Facebook Facebook Advertising Instagram Squarespace Kickstarter LinkedIn Ad Network

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Consumer Products Events Fashion Kids & Parenting Music PR & Communications

What I read

Buffer Social, Razor Social, AdWeek, PopSugar, TEDBlog, Glamour, Vogue

Side projects

Co-founder of community a cappella group.

Ideal team

I’ve built my career in a variety of roles and industries, in companies where I was an integral part of the team and the go-to expert on everything concerning social media and branding. I enjoy working both in teams and independently.