Profile photo of Shayla Mluzac

Shayla M.

Average rate
$25–35/hour
  • Payable
  • Joined August 2017

An experienced entertainment, beauty, and lifestyle communications professional and analyst, that has 4+ years of industry experience.

  • New York, NY, United States
Profile photo of Shayla Mluzac
Shayla M.
New York, NY, United States

Services

Categories

Marketing Strategy Public Relations Email Content

Experience

Summary

My academic achievements include Howard University where I received my Bachelors in Journalism with a concentration in Public Relations. Immediately after undergraduating I matriculated at The New School and received my Masters in Media Management.

Work history

EVINS
Account Executive
Supervised all projects, assignments and tasks assigned to Associate Account Executives Coordinators, and Interns on a daily basis. Spearheaded special projects and media relations activities including, coordinating interviews, media outreach, and more.
DKC
Publicist
Generated client hit reports, created media lists, coordinated publicity opportunities, maintained media relationships, developed and executed publicity campaigns and provided client updates as needed.

Portfolio

Christian Combs x CYNMOB Pop-Up Shop

In the fall 2017, Mulzac Media worked closely with Christian Combs and the CYN MOB crew to create an interactive pop-up shop in Miami, FL.

9 natural hair myths that you should forget right now

As a result of Shayla's media relationships and strategic pitching, Shayla landed her client, Carol's Daughter, in a hair myths article on HelloGiggles.

Client : NBC's The Voice contestant, Jessica Childress

In order to increase brand awareness and maximize exposure, Jessica Childress partnered with the Mulzac Media team to satisfy all PR/Marketing needs. As a result of Shayla's strong media relationships and strategic pitching, Childress was featured on SoulBounce.com, SoulTracks.com, AXS.com and more.

Carol's Daughter x Kahh Spence Hair Workshop

In 2016, Shayla and the Mulzac Media team curated a strategic partnership between Celebrity Hair Stylist, Kahh Spence and the Carol's Daughter. Objective: Execute a successful Carol’s Daughter x Kahh Spence event, raise awareness around the Kahh Spence brand and secure media coverage.

Education

Accreditations

The New School
Masters - Media Management
Howard University
Bachelors - Journalism

Skills

Languages

English

Native or bilingual proficiency

Skills

brand strategy communications media relations customer support publicity writing branding marketing marketing strategy content creation

Tools

Asana Basecamp Bitly Cision Constant Contact Eventbrite Facebook Instagram Mailchimp Powerpoint Squarespace Slack Twitter

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Entertainment Fashion Food Media Music PR & Communications Travel

What I read

R29, Buzzfeed, HelloGiggles, Essence, CNN

Side projects

Community Service, NAMIC, Color Comm, Minorities in Media

Ideal team

I'd love to work with a client that is open minded, fun, passionate and willing to accept new ideas.