I spent nine years at Disney managing social media and content strategy. I then became Director of Social Media for a beauty firm, and finished my MBA in 2019. I now consult and freelance fulltime on marketing and brand positioning strategies.
Guthy | Renker
Director, Social Media
Established the Organic Social Media Marketing team at GR, oversaw digital content creation and PR for eight skincare and beauty brands in our portfolio. Developed company-wide social media strategy, best practices, KPIs, and legal procedures
The Walt Disney Company
Senior Manager, Content Strategy
Managed the Oh My Disney and Disney Style brands and respective teams including content strategy, brand development, editorial voice, social engagement strategy, marketing, and branded content opportunities. Launched new brands, like Disney Style in 2014.
Senior Social Engagement Strategist
Developed and executed social and content strategies to grow audience and improve engagement for Disney and Pixar brands, films, franchises, and characters. Launched Pixar on new platforms like Tumblr and Instagram to create additional engagement, sales.
Managed Disney’s network of over 250 social media accounts including: writing and editing editorial calendars, content creation, research and fact checking, analytics, and determining best practices for The Walt Disney Company.
Assistant Social Media Manager
Managed social media for all agency clients including social strategy, editorial voice, and reporting.
In the Data
In The Data was social network startup for which I worked to develop and refine the user experience and marketing.
Los Angeles Magazine
Conducted research to fact-check for the magazine's monthly publication via the web and wrote for their blog.
- Not specified