Profile photo of Shelby Chambers

Shelby C.

Average rate
$75–120/hour
  • Joined April 2020

Marketing and brand positioning consultant with expertise in social media and content strategy.

  • Paris, France
Profile photo of Shelby Chambers
Shelby C.
Paris, France

Experience

Summary

I spent nine years at Disney managing social media and content strategy. I then became Director of Social Media for a beauty firm, and finished my MBA in 2019. I now consult and freelance fulltime on marketing and brand positioning strategies.

Work history

Guthy | Renker
Director, Social Media
Established the Organic Social Media Marketing team at GR, oversaw digital content creation and PR for eight skincare and beauty brands in our portfolio. Developed company-wide social media strategy, best practices, KPIs, and legal procedures
The Walt Disney Company
Senior Manager, Content Strategy
Managed the Oh My Disney and Disney Style brands and respective teams including content strategy, brand development, editorial voice, social engagement strategy, marketing, and branded content opportunities. Launched new brands, like Disney Style in 2014.
Disney Interactive
Senior Social Engagement Strategist
Developed and executed social and content strategies to grow audience and improve engagement for Disney and Pixar brands, films, franchises, and characters. Launched Pixar on new platforms like Tumblr and Instagram to create additional engagement, sales.
DigiSynd
Editor
Managed Disney’s network of over 250 social media accounts including: writing and editing editorial calendars, content creation, research and fact checking, analytics, and determining best practices for The Walt Disney Company.
One/X
Assistant Social Media Manager
Managed social media for all agency clients including social strategy, editorial voice, and reporting.
In the Data
Content Developer
In The Data was social network startup for which I worked to develop and refine the user experience and marketing.
Los Angeles Magazine
Fact Checker
Conducted research to fact-check for the magazine's monthly publication via the web and wrote for their blog.

Portfolio

Screen shot 2020 04 03 at 3.15.58 pm

Brand Positioning Strategy Development: Enu

Enu is a skincare brand that was just started out and needed a positioning strategy, competitive analysis, mission statement, and brand archetype to move forward with marketing.

Screen shot 2020 04 03 at 3.17.28 pm

Market Research: Un-named Meal Service

A client had an amazing (and confidential) meal service idea, for which I conducted competitive analysis, market sizing, and trend research to determine feasibility for the concept.

Screen shot 2020 04 03 at 3.23.04 pm

Social Media Content and Growth Strategy: Thrilling

Thrilling is an innovative ecommerce site for vintage clothes and accessories. I created a social media content and growth strategy for them to implement to help them operationalize their social media efforts and have consistent, goal-oriented content and tactics.

Screen shot 2020 04 03 at 3.15.58 pm

Brand Positioning Strategy Development: Enu

Enu is a skincare brand that was just started out and needed a positioning strategy, competitive analysis, mission statement, and brand archetype to move forward with marketing.

Screen shot 2020 04 03 at 3.17.28 pm

Market Research: Un-named Meal Service

A client had an amazing (and confidential) meal service idea, for which I conducted competitive analysis, market sizing, and trend research to determine feasibility for the concept.

Screen shot 2020 04 03 at 3.23.04 pm

Social Media Content and Growth Strategy: Thrilling

Thrilling is an innovative ecommerce site for vintage clothes and accessories. I created a social media content and growth strategy for them to implement to help them operationalize their social media efforts and have consistent, goal-oriented content and tactics.

Availability

Seeking work

Available

  • Not specified