Shikha K.

  • Featured
  • Joined October 2015

I've been in tech doing product/content marketing and manage a food/travel blog. Skills: Content, social media, HTML, email, & more!

  • San Francisco, CA, United States
Profile photo of Shikha Kaiwar
Shikha K.
San Francisco, CA, United States



Marketing SEO Content Social Media Copywriting



At Sidecar, I managed the CRM funnel; at Uber, I managed content channels for many features such as UberEATS and uberPOOL; and at Thumbtack, I built the email infrastructure and honed messaging and brand strategy. I also manage my own food/travel blog.

Work history

Content Marketing Manager
- Created playbook on how to engage drivers in new territories, using San Francisco to test, analyze, and scale strategies - Helped launched UberEATS - A/B tested content to increase driver onboarding by 10%
CRM Marketing Manager
- Created media calendar which became adopted company wide as a tracker for events-based, seasonal, monetary, and city-specific campaigns - Oversaw Deliveries launch: Coordinated social, blog posts, email campaigns, promotions, and case studies
Food Blogger
- Launched popular blog covering food, travel, lifestyle (10k monthly uniques) - Employed SEO, social media, and Google Analytics to double site traffic - Launched collaborations with The Ritz-Carlton, Bi-Rite, Getaround - Freelanced for Bold Italic
Product/Content Marketing
- Created go-to-market plans for features and roll out based on geos and user category - Collaborated cross-functionally with Product, Engineering, Design, Copy, Email, Research, and Analytics - A/B tested: Multiple buttons, copy, onboarding flows, etc


My most recent blog content

A sample of my latest blogposts for my site, Shikha la mode

The 12 People You Meet at Coachella

An overview of the best and worst type of festival goers at Coachella

Is Modern Indian Cuisine Just for White People?

The rise of fine-dining “progressive Indian cuisine” has some people asking, whose palate is this for?

A new way to get paid.

Email I created for the launch of Payments at Thumbtack



UC Berkeley
Simultaneous Degree: Business Administration and Psychology



HTML social media email marketing SQL content marketing Instagram


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 15hrs per week
  • Can commit to 3-6 months


Industries I love

Advertising & Marketing Food Music PR & Communications Travel

What I read

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