Profile photo of Simone Wu

Simone W.

Average rate
  • Joined February 2019

Journalist with 13+ years of editing and writing experience on beauty and lifestyle topics for print and online editorials and advertorials.

  • Singapore
Profile photo of Simone Wu
Simone W.

Worked with



A journalist with over 13 years experience in writing and editing beauty and lifestyle stories for various women's magazines, Simone specialises in producing beauty content (editorials and paid) for online, social media and print platforms.

Work history

Senior Beauty Editor for Her World Singapore
I cultivated a team of four beauty writers to create editorial and commercial content for print, digital and online platforms of the title. I also executed and managed advertorial content with clients, and implemented social media strategies.
SPH Magazines Pte. Ltd
Beauty Editor for Simply Her magazine
I helped refine the beauty content strategy, and developed the voice and aesthetics for print and digital editorials and advertorials. Aside from writing and editing, I headed integrated commercial projects that ran across sister titles in the company.
Beauty Editor for The Singapore Women's Weekly magazine
I wrote monthly beauty articles, and collaborated with local and overseas image agencies to model/talent agencies, freelance stylists, writers, editors, makeup artists, hair stylists, and photographers for beauty editorials and advertorials.
Freelance writer
Contributed to the following publications: The New Paper (Singapore Press Holdings), Time Out Singapore (Ink Publishing), Retreat Lifestyle magazine (Tips Media Pte Ltd), (Asia Edit Pte Ltd), and Special Projects Unit, MediaCorp Publishing.
The Expat Group Pte Ltd (company now defunct)
Writer for Indulgence magazine
Wrote stories for various beats from beauty to books, music, art, food, tech, watches and jewellery for this luxury lifestyle magazine.
Mediacorp Pte Ltd
Contributing Writer for STYLE: (title now defunct)
Wrote articles primarily for the beauty section, and also contributed to monthly columns on watches, jewellery and personalities, such as dermatologists, doctors, fashion designers, photographers, and celebrities.


9 Things You Need to Know Before You Make a Botox Appointment

Getting down to the basics and information everyone needs to know about Botox, including doctors' quotes.

46 Best Anti-ageing Skincare Products You Need for Youthful Skin

A beauty-awards feature that showcases the best anti-ageing toners, serums and moisturisers to buy – all tried and tested – in Simply Her's annual Smart Shopper Great Skin Awards.

Living with Eczema: A Personal Journey

A first-person feature about experiencing eczema and how it not only affects the skin but also one's emotions.

Review: 21 Facials in Singapore You Need to Try for Younger Looking Skin

An awards feature on the best facial treatments in Singapore - all tried and tested by the Simply Her team.


Not seeking work


  • Available during business hours and evenings


  • Can work 30hrs per week
  • Can commit to 1-3 months