Profile photo of Sodelba Alfaro

Sodelba A.

Average rate
  • Joined February 2016

I am driven public relations professional focused on media relations and execution.

  • Newark, NJ, United States
Profile photo of Sodelba Alfaro
Sodelba A.
Newark, NJ, United States



Public Relations Social Media Growth Content



I am a PR Pro experienced in media relations and execution that includes media activations, SMTs, targeted media research, message training, and media outreach & booking; I have worked for programs in Sports, Hispanic Mktg, Beauty, Spirits, and Non-Profit

Work history

Public Relations Consultant
Provide PR counsel to clients. Research media to create targets for client campaigns. Develop media strategy and pitches for clients. Conduct media outreach to secure interviews and media coverage. Report activity updates and results.
Account Executive
Secured media coverage and booked interviews for Allstate's and Diageo's Sports Sponsorship programs. Conducted message training and staffed media tours with client spokespeople. Ghostwrote Spanish-language blogs for Allstate's Hispanic PR program.
Crenshaw Communications
Account Coordinator
Secured local New York City media coverage for Verizon Wireless' services. Secured media attendance, conducted media follow-up, and reported results for Verizon Wireless' multicultural community programming.
RL Public Relations
Account Coordinator/Administrative Assistant
Secured media attendance and coverage, and hosted guests for L’Oreal Paris’ Hispanic Media activation. Secured talent interviews with media, and hosted guests for Heineken’s experiential marketing programs. Created weekly newsletter for Heineken client





media relations public relations media monitoring blogger outreach blogger relations


Cision Hootsuite Facebook Twitter Tweetdeck


Not seeking work


  • Available during business hours and evenings


  • Can work 25hrs per week
  • Can commit to 1+ years


Industries I love

PR & Communications Philanthropy Sports

What I read

The Atlantic, The New York Times, The Economist, El Diario, Univision, El Especial, Buzzfeed, The Huffington Post, Refinery29, Mashable