Sonia P.

  • Joined May 2017

Innovative Senior Executive with 15+ years experience in Media able to provide value-added service in all facets of the industry. Expert in

  • New York City, NY, United States
Profile photo of Sonia Pena
Sonia P.
New York City, NY, United States



Paid Advertising Marketing Social Media Strategy



I started in Media when I was 21 years old. I started my career in the English language market for 10 years both in the Agency Side in Buying and Sales side as a planner. I then decided to decided to move over to the Hispanic market.

Work history

Supervisor, Local Media Activation
Supervise the creation of media strategies and promotional opportunities for clients Liaison between buying and planning teams Manage local Television and Radio negotiations from local broadcast Media Buyers Monitor client budgets on a bi-monthly
Associate Director, Hispanic National Broadcast
Managed cross platform initiatives that exceed $30 million in Hispanic National Broadcast and Online Video Collaborated with partner agencies and multiple internal teams to ensure strategies/objectives are copacetic Managed, led, and motivated a staff
Activation Manager
Client list exceeded $30 million dollars in multicultural billing Developed business objectives/advertising strategy with the client and the account teams across all mediums: Print, National Television, National Radio, Digital, Mobile, Spot TV and Radio
Network Buyer
Served as the primary liaison between network account executives, producers and marketing executives Negotiated and managed scatter buys and assisted in upfront negotiations Maintained Hispanic media buys;including added value and audience delivery
Media Planner
Developed media proposals for Upfront and Scatter marketplace Managed relationships and negotiated makegood and audience deficiency packages with ad agencies: Bravo, Mediacom Latino, Carat U.S.A, Initiative Media, MPG Planning, MediaEdge, Mosiaca
Media Sales Planner
Primary liaison between television sales representatives and senior media buyers for national advertising agencies: McCann Erickson, Initiative Media, Horizon Media, Mindshare Facilitated and oversaw daily maintenance on: Wendy’s, Johnson & Johnson,



Business Administration: Marketing Advertising Communications




Full professional proficiency


Limited working proficiency


advertising brand strategy communications content content strategy digital media event management event organization events social media




Not seeking work


  • Available during business hours only


  • Can work 40hrs per week
  • Can commit to 1+ years