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Spencer G.

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  • Joined November 2016

Freelance writer and marketer. I make complex ideas easy to understand and fun to read for clients.

  • Toronto, ON, Canada
Profile photo of Spencer Grover
Spencer G.
Toronto, ON, Canada
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Worked with

Services

Categories

Marketing Copywriting Content Social Media SEO

Experience

Summary

I’m a freelance writer and marketer. I work with clients to turn good ideas into great writing that grabs readers, draws them in, and compels them to keep reading. From a snappy headline to a long form research article, I help clients find their voice.

Work history

Usability Matters
Sales and marketing coordinator
I was a marketing department of one, writing B2B digital marketing copy including writing e-DMs, blogs, case studies, and lots social media posts. I worked with sales to get new leads through the funnel and create the content to drip feed them to close.
Tesco Bank
Campaign Manager
I delivered complex cross-channel campaigns, launched on new channels, and helped build new strategic partnerships with key partners. As a result, I delivered campaigns that exceeded KPIs and helped arrest an 18 month decline in new business acquisition.
Placeit
Freelance blogger
I worked as a freelance blogger, helping them create great content. Their core readers were UX designers, so I wrote compelling UX-focused content for them to help build their blog. The goal? Talk about UX themes in a new and interesting way.
EMRG Media
Freelance copywriter
I was a copywriter and helped write their sales copy for over a year. In that time, I wrote all the copy promoting their annual industry expo, including eDMs, sales collateral, and web copy.
Bplans
Contributor
I was a freelance writer for Bplans, helping them write actionable, practical financial advice for small businesses.

Portfolio

Life After Your Loan (eguide)

Fundera specializes in linking small businesses with financing. However, they realized a hole in their content - what do you do after you get your loan? This guide was designed to help small business owners navigate unfamiliar financial waters after they’ve secured their loan.

Business Models That Destroy UX: Online Newspapers

I worked with Placeit to produce new and exciting content on a tired old topic – user experience. I did this by looking at businesses that not only had bad UX (which is easy to call out) but rather, where their business models themselves were ironically constraining users, reducing overall revenues.

CASL Chaos: Can UX Save Your Marketing List?

I wrote this piece for Usability Matters as their sales and marketing coordinator. I wrote it in response to growing concerns about changing anti-spam legislation. I looked at it from a UX perspective, and found that the law ran in tandem with major UX principles – which I then wrote about.

Education

Accreditations

University of Otago
BA Psychology + Political Science

Skills

Languages

English

Native or bilingual proficiency

Skills

B2B marketing communications content creation content marketing content strategy email marketing marketing strategy conversion rate optimization digital marketing editing

Tools

Asana Bitly CoSchedule Eventbrite Google Analytics Mailchimp Hootsuite Trello Wordpress Twitter LinkedIn

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 40hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Ecommerce Real Estate & Property Tech

What I read

Backlinko, Moz, Seth Godin, Atlas Obscura, NPR Planet Money, The Guardian, AdWeek, New York Times, Jeffrey Eugenides, Spacing Toronto

Ideal team

I like small, autonomous teams within big organisations. You get all the benefit of data and information of a big enterprise but with the get it done attitude of a much smaller workplace.