Profile photo of Stacia  Kirby

Stacia K.

Average rate
$60–85/hour
  • Joined August 2019

A seasoned PR professional with 25+ years experience building brands and raising awareness through strategic PR efforts.

  • Seattle, WA, USA
Profile photo of Stacia  Kirby
Stacia K.
Seattle, WA, USA

Worked with

Experience

Summary

I started my career in Los Angeles working in network TV as a segment producer for ABC-TV and Paramount Pictures. I moved back to Seattle changing my career to PR, after working for a large agency I set out on my own and have never turned back.

Work history

President
For over two decades, Stacia Kirby has been the Principal of Kirby Communications offering integrated public relations, social media, and marketing communications services to clients.She provides big agency experience without the bureaucracy of being one.
Evans Kraft (now Publicis)
Director of Media Relations
I oversaw all aspects of media relations work for 30+ clients on the agencies roster. This included work with Starbucks acting as the first PR person for the chain.
ABC-TV "The Home Show"
Director of Research and Segment Producer
I started on the show as the Director of Research responsible for identifying and pitching segment ideas for the show. As a segment producer I was responsible for producing segments for the 1 hour daily show.
Paramount Pictures "Entertainment Tonight"
Assistant Segment Producer
Responsible for assisting the shows segment producers with creating segments for the daily entertainment shows. This includes writing, researching, and coordinating shoots.
Hilsinger Mendelson
publicist
I was a publicist for this agency that specialized in promoting best selling authors. We worked with 8-10 authors a month promoting their books on the West Coast including getting reviews, and booking interviews.

Portfolio

Unknown

PR Campaign to Promote and Educate Consumers on the benefits of Wild Alaska Salmon

I worked with the State of Alaska to promote the buying of wild Alaska salmon over farmed salmon which was making in-ways into the marketplace. The work was very diverse in that it had business, food, retail, fishing, environmental, and tourism aspects which all needed to be considered.

Unknown

Starbucks Public Relations

Spearheaded PR efforts to launch Starbucks nationally; working to define and establish the brand, open locations, launch products and create overall awareness for gourmet coffee and drinks.

Education

Accreditations

University of Washington
Bachelor of Arts, journalism
University of Washington
Certificate in Social Media Management

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 1+ years