Profile photo of Stef Etow

Stef E.

Average rate
  • Joined January 2017

Brand Consultant + Art Director | Guiding business leaders to create a cohesive visual story that distinguishes their brand.

  • San Francisco, CA, United States
Profile photo of Stef Etow
Stef E.
San Francisco, CA, United States

Worked with



Community Content Marketing Social Media Strategy



I'm a brand consultant and also create original content for lifestyle brands like J.Crew and Kimpton Hotels. As a community builder, I grew my Instagram following to over 50k, co-founded a tech startup for women, and designed a retreat for professionals.

Work history

Co-Founder and CEO
I led the development and management of visual content across Mumsy's online platforms, and crafted brand messaging. I also designed unique initiatives for community engagement in order to build brand loyalty and future user growth and retention.
Art Director for Instagram Video Series
In order to grow its presence on Instagram, Kimpton hired my creative team to create 10 original videos for their online marketing and advertising from 2015-2016. I led the campaign as art director, as well as consulted the brand team on strategy.
Art Director and Photographer
I worked with Rachel Beller and her team on developing original photographs for the Beller Nutrition rebrand and updated web design, most especially showcasing the launch of her new book, Power Souping.



University of Notre Dame
B.A. in Art History Honors
University of Chicago
M.A. in Public Art and Urbanism




Limited working proficiency


brand strategy branding community visual communications content marketing content creation content curation community building content strategy copywriting


Buffer Contently Iconosquare Instagram Trello Bitly Squarespace Facebook Insights Keynote Slack Mailchimp Snapchat LinkedIn Photoshop Pinterest


Not seeking work


  • Available during business hours only


  • Can work 10hrs per week
  • Can commit to 1-3 months


Industries I love

Advertising & Marketing Media PR & Communications Photography