Stephen C.

  • Joined February 2016

Innovative and creative copywriter and digital storyteller with 10+ years of multifaceted experience in designing authentic narratives.

  • Bozeman, MT, United States
Profile photo of Stephen Camelio
Stephen C.
Bozeman, MT, United States

Services

Categories

Copywriting Content Marketing Email Strategy

Experience

Summary

I’ve always been a storyteller. Five plus years ago I found my niche writing marketing and brand stories. Sometimes my stories are two word headlines, other times they are campaigns carried across social media, interactive websites, emails and print.

Work history

Senior Copywriter (Freelance)
Strategize, craft and direct creative brand and marketing stories and voices across multiple media channels for national and global campaigns.
Copywriter (Freelance)
Strategize, craft and direct creative brand and marketing stories and voices across multiple media channels for national and global campaigns.
Writer, Editor, and Researcher
Researched, developed and created hundreds of articles that informed, instructed, and influenced millions of readers for a wide array of publications such as Fly Rod & Reel, Men’s Journal, Field & Stream, Bicycling and Runner’s World.
Ricochet Public Relations
Director of Research
Directed research projects for clients, executives, and publicists. Created and implemented round-the-clock, deadline-driven reports that tracked company-and industry-specific media and web analytics for a $40 billion company.
In Style Magazine
Research Editor
Researched and wrote articles and oversaw all fact checking for special issues division. Collaborated with editors, writers, and sources to examine copy for accuracy. Worked in deadline-driven environment to manage multiple projects and solve problems.
Copywriter
Create a brand voice and lead creative copywriting for Allen Edmonds cross-channel rebranding. Project included product descriptions/packaging, in-store displays, web copy, catalogs, emails and social media. 

Copywriter
Strategized and wrote headlines, taglines, content and trade show copy for Mack Trucks rebranding campaign that led to recognition on Under Consideration’s “Best of 2014” and Ideas BIG’s “Rebrands of 2014” listings.
Copywriter
Generated web, headline, email, and promotional/social media copy for IDEAS THAT MATTER design competition; news and human-interest pieces for Sustainability Reports; and researched and wrote a 26-page environmental journal shortlisted for PPI award.

Portfolio

Sappi eQ4 journal: Taking the Guilt out of Paper

Researched/wrote a 26-page environmental journal that was among top consideration for the 2012 Pulp & Paper International (PPI) Award for Environmental Message and Promotional Campaign of the Year.

Mack Trucks: Western Campaign dealer kit

Strategized and wrote headlines, taglines, captions, and trade show copy for Mack Trucks rebranding campaign that led to recognition on Under Consideration’s “Best of 2014” and Ideas BIG’s “Rebrands of 2014” listings.

Sea Ray New Resolutions sales event

I created the title, sub-hed and text for this ad/sales campaign.

Sappi Fine Paper: Act Now! Direct Mail Campaign

I researched and wrote this extensive manual on direct mail marketing for Sappi Fine Paper. A long-form technical piece but also full of shorter components like headlines and ad copy. It included the mock advertisements. For the campaign I also created an eBlast invitation for a direct mail event.

Sappi Sustainability Reports (garnered two PPI Environmental Strategy of the Year awards)

I have researched and written human interest and corporate partnership stories for Sappi’s Sustainability Reports, for which the company garnered two PPI Environmental Strategy of the Year nominations. A mix of headline work and storytelling that takes technical information and make it palatable.

Education

Accreditations

Villanova University
BA, Communication Arts, minor English literature
New York University
MA, English Education
Queen's University, Belfast, Northern Ireland
MA, Irish Studies/Literature

Skills

Skills

advertising copywriting writing research content marketing branding digital marketing communications content creation editorial

Tools

Basecamp Constant Contact Final Cut Pro Google AdWords Instagram

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 25hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Ecommerce Education Entertainment Fashion Music PR & Communications Retail Sports Travel

Side projects

Screenwriting: I've optioned a script and have signed a shopping agreement with a producer for one of my other feature screenplays.