Profile photo of Steve Forrester

Steve F.

Average rate
$100/hour
  • Joined December 2015

Facebook Ads & Funnel consultant from sunny Australia. Live, breathe and love advanced Facebook targeting, segmentation and split testing.

  • Melbourne, Australia
Profile photo of Steve Forrester
Steve F.
Melbourne, Australia

Services

Categories

Social Media Community Strategy Marketing Paid Advertising

Experience

Summary

Started in eCommerce in 2014, ran Facebook Ads, got great at FB Ads. Started client work in 2015. Got even better with FB ads. Got killer ROI on ad spend (10x) using advanced targeting. Exp in Govt work, eCommerce, lead gen and local business marketing.

CloudPeep clients

Facebook Ads manager
Jun 2016 to Jun 2016

Work history

Founder
Facebook digital marketing agency specialising in lead generation and direct response advertising. Success = 3-4 x ROI for every client.
Marketing Manager
Advanced customer acquisition for eCommerce/Subscription Commerce company. Gained ROI of 10x Ad spend over life of client account. Responsible for all ad creative and landing page optimisation (on Squarespace)
Department of Human Services
Change Management Lead
Change Management and Digital Marketing for Australian Government ICT projects (Government to Business).

Portfolio

Screen shot 2015 12 27 at 9.42.11 am

Remarketing Campaign for The Whisky Order

This was a basic remarketing campaign for The Whisky Order. Based on all past web traffic + email lists. Using a carousel ad + high quality images lead to hight ad engagement. Cheeky Ad copy also was appealing to general traffic. This campaign performed extremely well, converting 4-5x ad spend.

Screen shot 2015 12 27 at 9.45.33 am

Direct Ad's campaign for The Whisky Order

Using a lookalike audience based on converted customers combined with interest and exclusion targeting leads to high performance + engagement on ads. This ad was using CTW objective and outperformed all other campaigns. Generated $7,000 + in rev for $800 total ad spend.

Lead costs

Lead Generation for Local Gyms

Reduced cost per lead and generated a 400% ROI on Ad Spend

Skills

Languages

English

Native or bilingual proficiency

Skills

social media marketing social media strategy paid social promotion social media social media management advertising B2B marketing marketing strategy

Tools

Facebook Power Editor Adespresso Facebook Advertising Facebook Insights Facebook Mailchimp Trello Wordpress Yoast

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing

What I read

Jonloomer.com
Socialmediaexaminer.com

Side projects

Change Management for Australian Government Aged Care teams
Content Writing

Ideal team

Working with small groups of dedicated people who like to GSD.
Ideally working with founder/startup teams with a clear vision for the future.