Nicola Swankie

  • Joined March 2015

Social Media, Content Marketing, Innovation & Strategic Consultant. Over 10 years experience, working in agency and start-up.

  • Melbourne, Victoria, Australia
Profile photo of Nicola Swankie
Nicola Swankie
Melbourne, Victoria, Australia

Worked with

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Services

Categories

Strategy Social Media SEO Content Copywriting

Experience

Summary

I'm one of Australia's top content marketing innovators, I have led teams for client work across Coca-Cola, Diageo, IKEA & Samsung since 2009. This year I switched to start-up where I specialised in providing advice on key growth projects for the CEO.

Work history

Head of Content/Exec Projects Director
I led the content and product team at IQS, responsible for all content strategy and publishing across the website, books and programs. As well as providing advice on key strategic projects directly for the CEO.
MD
I led and set-up the social agency within the Mediabrands network as MD, building a team of 30 working across 4 states. Clients included Coca-Cola, NSW Gov, Brown Forman, Nova, Aussie Apples, Tourism Queensland, Coles and TEDx Sydney.
Social Strategy Director
After setting up and establishing a strong social media team at Leos I was promoted into a broader strategic role for the agency as social began to play a bigger role. Working closely with clients and creative teams to fully integrate social into ideas.
Content & Social Director
I led the set up of systems and processes at the innovative agency I order to manage larger key client accounts - (Glaceau Vitaminwater, Mount Franklin, Powerade & NRMA) across all Content & Social Media initiatives.
Account Director
I was the Acct Director across MasterCard, GPT & Holiday Inn. My passionate interest in social media led to me actively seeking out opportunities and pushing clients for innovation in this area. Including writing the launch strategy for Holiday Inn APAC
Senior Account Manager
Senior Account Manager on Lloyds TSB and Virgin Trains. Whilst in this role I launched the successful For the Journey campaign for Lloyds and was part of the team that won the full digital business for the agency.

Portfolio

Melbourne Central Shopping Centre

This was my first ever social and content client! (i.e. the first client I talked into doing it) Their purpose was to really make the shopping centre "Live Melbourne" - so that is what we did with the strategy - years ahead of our time they are still running the same strategy now.

Samsung Australia in 24 Hours

Using participants from all over Australia, we documented one day in Australia and shared it live with the nation via Facebook, demonstrating the unique capabilities of Samsung’s Smart Camera.

Bundaberg Rum Road to Recovery

This was a crisis management job, that turned into an award winning piece of work that aided a natural disaster struck town ecomnomically. Bundaberg, a town in Queensland Australia that is also home to an Aussie national treasure - Bundaberg Rum. All inspired by offers of help on the facebook wall.

Bulleit Whiskey Instagram

When Bulleit Whiskey launched in Australia, we knew it needed a different kind of approach, one that would not feel like advertising, but instead edgy, cool content from a brand the audience would want to follow and associate themselves with. We chose Instagram as our launch platform to do this

Smirnoff Double Black launch

Smirnoff were launching a new bold premium vodka to the Australian market. My role was to develop the overall positioning strategy as well as work out the full digital and content strategy, which included luanching instagram alongside the Australian festival season.

SOCiETY

SOCiETY were a brand new social media agency launched in 2014. I was brought on board as MD by Mediabrands to create the biggest and most talented social media agency in Australia. We grew to 3o people, picked up 5 awards and became facebook's biggest spender within our first 18 months.

Education

Accreditations

Saleable & Scaleable Business Education
B.SC. Computing Science
Marketing Postgraduate

Skills

Skills

content strategy social media strategy brand strategy digital marketing lean startups communications influencer strategy business strategy Leadership performance development

Tools

Slack Asana Facebook Gmail Basecamp atlassian Twitter Instagram Salesforce Powerpoint Keynote

Interests

Industries I love

Advertising & Marketing Banking & Finance Education Media PR & Communications Professional Services

What I read

I read a lot, both books, blogs, tweets and I listen to a lot of podcasts, across Seth Godin, Brene Brown, Elizabeth Gilbert, Mark Manson, Chris Brogan, Faris Yakob, Dave Trott, ABC Radio National, On Being, Adam Ferrier and anything to do with yoga.

Side projects

I have run a community of social media professionals since 2010 called the League of Community Managers, active daily - we now have close to 700 members. I provided the social media to TEDxSydney and I'm an active member of Florence Guild & the Entourage

Ideal team

I like teams who respect each other's craft, inspire each other and support each other to make amazing things happen. I prefer an empowered style of management, where I can be left with a broad task and to figure out my own way and managing my own people