Erica T.

  • Joined May 2016

I'm passionate about helping small business and startups tell their stories and grow their business through inbound marketing.

  • Oklahoma City, OK, United States
Profile photo of Erica Tafavoti
Erica T.
Oklahoma City, OK, United States

Worked with



Content Copywriting Social Media Marketing



I transformed the marketing strategy of an enterprise SaaS company from an outdated outbound plan into a primarily inbound approach at the age of 22. Now, I work with a team of developers as a Scrum Master to create new software.

Work history

Scrum Master
I facilitate efficient development. Though this isn't technically a "marketing" role, I've learned to speak like a developer in this role. I also prepare product for release by conversing with stakeholders, getting feedback, and writing release notes.
Inbound Marketer
I focused on increasing inbound leads. I created longform content offers that consistently generated over 1,500 downloads each, and increased our blog subscribers from 50 to over 7,000 in 3 months.
Marketing Intern
As a Marketing Intern, I quickly studied inbound marketing strategies and implemented them at an enterprise level. I focused on creating content for a new division of my company, such as blog posts, product features, and social media content.


eBook: The Real Estate Branding Checklist

This eBook teaches real estate professionals how to create a memorable brand. As part of an inbound marketing bundle, this eBook generated over 2,000 leads.

eBook: The Real Estate Marketer's Guide to Social Media

This eBook serves as an introduction and overview of the major social media networks, and how a real estate professional can use them to generate leads and increase their local presence.

Article: How to Achieve an Empty Inbox

This article explains the simplest methods and tools for decreasing inbox clutter.



Oklahoma State University
BBA, Marketing and International Business


Not seeking work


  • Available evenings and weekends


  • Can work 12hrs per week
  • Can commit to 1-3 months


Industries I love

Food Health & Wellness Real Estate & Property Travel

What I read

Fast Company, Buffer Blog, Social Media Examiner, The Atlantic, basically any biography (Tina Fey and Mindy Kaling are my favorites).

Side projects

I'm the creator of a local food blog, Bacon & Braids. On this site, I review local restaurants. This blog has also resulted in freelancing for local magazines and news sites.

Ideal team

I prefer to work autonomously as a marketer, as part of a larger project team. I comunicate well with project managers, developers, and stakeholders from my experience on a Scrum team.