Erica T.

  • Joined May 2016

I'm passionate about helping small business and startups tell their stories and grow their business through inbound marketing.

  • Oklahoma City, OK, United States
Profile photo of Erica Tafavoti
Erica T.
Oklahoma City, OK, United States

Worked with

Services

Categories

Content Copywriting Social Media Marketing

Experience

Summary

I transformed the marketing strategy of an enterprise SaaS company from an outdated outbound plan into a primarily inbound approach at the age of 22. Now, I work with a team of developers as a Scrum Master to create new software.

Work history

Scrum Master
I facilitate efficient development. Though this isn't technically a "marketing" role, I've learned to speak like a developer in this role. I also prepare product for release by conversing with stakeholders, getting feedback, and writing release notes.
Inbound Marketer
I focused on increasing inbound leads. I created longform content offers that consistently generated over 1,500 downloads each, and increased our blog subscribers from 50 to over 7,000 in 3 months.
Marketing Intern
As a Marketing Intern, I quickly studied inbound marketing strategies and implemented them at an enterprise level. I focused on creating content for a new division of my company, such as blog posts, product features, and social media content.

Portfolio

eBook: The Real Estate Branding Checklist

This eBook teaches real estate professionals how to create a memorable brand. As part of an inbound marketing bundle, this eBook generated over 2,000 leads.

eBook: The Real Estate Marketer's Guide to Social Media

This eBook serves as an introduction and overview of the major social media networks, and how a real estate professional can use them to generate leads and increase their local presence.

Article: How to Achieve an Empty Inbox

This article explains the simplest methods and tools for decreasing inbox clutter.

Education

Accreditations

Oklahoma State University
BBA, Marketing and International Business

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 12hrs per week
  • Can commit to 1-3 months

Interests

Industries I love

Food Health & Wellness Real Estate & Property Travel

What I read

Fast Company, Buffer Blog, Social Media Examiner, The Atlantic, basically any biography (Tina Fey and Mindy Kaling are my favorites).

Side projects

I'm the creator of a local food blog, Bacon & Braids. On this site, I review local restaurants. This blog has also resulted in freelancing for local magazines and news sites.

Ideal team

I prefer to work autonomously as a marketer, as part of a larger project team. I comunicate well with project managers, developers, and stakeholders from my experience on a Scrum team.