The facts
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Community is about loyalty and it costs 80% less to retain a customer than it does to acquire a new one. |
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Increasing customer retention rate by 5% can increase profits by up to 95% over the long-term, according to research from Harvard Business School. |
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According to the Community Roundtable’s 2015 State of Community Report, 51% of community programs have dedicated budgets; 41% of those are approved at the C-level. |
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Research from the Marketing Science Institute says increased engagement on community sites can result in up to 25% increase in revenue. |
"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
"Thanks to our Peep, we’re now testing new platforms, strategies and tactics to determine what works best."
"When you can take expertise and bring it together in a network, in a platform the way CloudPeeps has done, I think it’s an extraordinarily efficient way to bring that expertise onto your team from a company perspective."
"“I was reluctant for anybody else to manage our community. That was until I came across CloudPeeps! They provide access to social media specialists and experts who truly understand what it means to be responsible for a brand's social image.”"
Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.
Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.
