Fact pie chart The facts

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Community is about loyalty and it costs 80% less to retain a customer than it does to acquire a new one.

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Increasing customer retention rate by 5% can increase profits by up to 95% over the long-term, according to research from Harvard Business School.

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According to the Community Roundtable’s 2015 State of Community Report, 51% of community programs have dedicated budgets; 41% of those are approved at the C-level.

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Research from the Marketing Science Institute says increased engagement on community sites can result in up to 25% increase in revenue.

Seattle, WA, United States Pacific Time (US & Canada)
Carrie helps companies scale how they connect with customers. She currently serves as Director of Content for CMX and work with clients around the world and has previously worked with Socratic, Chegg, Coursera and more. She was our earliest community Peep at CloudPeeps! Learn more about Carrie Melissa
community ambassador programs content creation email marketing content strategy community building
San Francisco, CA Pacific Time (US & Canada)
Laura is a user engagement and community consultant, startup advisor, mentor and music lover. She has worked with leading brands, including about.me, Storehouse, Secret, Technicolor, Gannett, The Tipping Point Community, Ning, Women Donors Network, Fitstar and more. Learn more about Laura
community product strategy community building growth user engagement
Austin, TX, United States Central Time (US & Canada)
With nearly 10 years of community management experience and a journalism degree, Ashley has a strong background in ecommerce and lifestyle brands, having worked with Indiegogo, ModCloth, Nitro, MTV and Quiksilver. Her expertise is in building and scaling passionate communities. Learn more about Ashley
content curation community management social media strategy social media management editorial
Orange, CA, United States Pacific Time (US & Canada)
Cynthia is a community manager with a love of all things entertainment and tech. She's worked for every size company from solopreneurs and startups such as littleBits to Disney Interactive. When she's not managing communities, she's running her TV blog, working on a book of interviews, thrift shopping or selling her finds on eBay. Learn more about Cynthia
community management social media marketing social media strategy communications community
Chico, CA, United States Pacific Time (US & Canada)
Dinah is as a passionate nerd, community manager and consultant. She manages communities for everyone from local, small businesses to international brands. She recently created an ambassador program for CloudPeeps client, OfficeNinjas, building a highly engaged, interactive group of loyalists associated with the brand. Learn more about Dinah
content creation campaign building graphic design social media strategy community management
"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
Joe Fernandez
Co-founder of Klout
"Thanks to our Peep, we’re now testing new platforms, strategies and tactics to determine what works best."
Andrew Josuweit
"When you can take expertise and bring it together in a network, in a platform the way CloudPeeps has done, I think it’s an extraordinarily efficient way to bring that expertise onto your team from a company perspective."
Jay Baer
President of Convince & Convert
"“I was reluctant for anybody else to manage our community. That was until I came across CloudPeeps! They provide access to social media specialists and experts who truly understand what it means to be responsible for a brand's social image.”"
Leena Thampan
CMO of Wagepoint

The evolution of work and how to grow your startup with freelancers

Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.

Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.