Fact pie chart The facts

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Community is about loyalty and it costs 80% less to retain a customer than it does to acquire a new one.

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Increasing customer retention rate by 5% can increase profits by up to 95% over the long-term, according to research from Harvard Business School.

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According to the Community Roundtable’s 2015 State of Community Report, 51% of community programs have dedicated budgets; 41% of those are approved at the C-level.

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Research from the Marketing Science Institute says increased engagement on community sites can result in up to 25% increase in revenue.

San Francisco, CA, United States Pacific Time (US & Canada)
Kate has been building communities for over 10 years. She founded CloudPeeps (hello!), The Fetch, Freelance Friday, Aussie Founders Network, and has helped Stripe and the founders of YouTube with advice. Learn more about Kate
branding digital media community ambassador programs social media marketing strategy
Orange, CA, United States Pacific Time (US & Canada)
Cynthia is a community manager with a love of all things entertainment and tech. She's worked for every size company from solopreneurs and startups such as littleBits to Disney Interactive. When she's not managing communities, she's running her TV blog, working on a book of interviews, thrift shopping or selling her finds on eBay. Learn more about Cynthia
community management community social media marketing communications social media strategy
San Francisco, CA Pacific Time (US & Canada)
Laura is a user engagement and community consultant, startup advisor, mentor and music lover. She has worked with leading brands, including about.me, Storehouse, Secret, Technicolor, Gannett, The Tipping Point Community, Ning, Women Donors Network, Fitstar and more. Learn more about Laura
community building product strategy user engagement community management community ambassador programs
Eugene, OR, United States Pacific Time (US & Canada)
Susan is a director of community for TSR. She is a community consultant for startups, small business, and marketing agencies. Learn more about Susan
community building Communiyt management WordPress content marketing social media management
"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
Joe Fernandez
Co-founder of Klout
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Andrew Josuweit
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Jay Baer
President of Convince & Convert
"“I was reluctant for anybody else to manage our community. That was until I came across CloudPeeps! They provide access to social media specialists and experts who truly understand what it means to be responsible for a brand's social image.”"
Leena Thampan
CMO of Wagepoint

The evolution of work and how to grow your startup with freelancers

Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.

Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.