The facts
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Content marketing and social media were the most important tactics for startups in 2015. Yet, content marketing and online PR were voted the two areas startups require most help with, as revealed in a survey of 55 startups. |
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86% of B2B marketers and 77% of B2C marketers use content marketing, according to the Content Marketing Institute. |
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Research from Hubspot says 41% of marketers confirm marketing content’s positive ROI. In fact, inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. |
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The Future of Digital Marketing report from Mondo predicted that the future digital marketing workforce will be a 50/50 mix of freelance to permanent workers. And content creation will be the second highest technical skill in demand within marketing departments in the next 12-18 months. |
"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
"Thanks to our Peep, we’re now testing new platforms, strategies and tactics to determine what works best."
"When you can take expertise and bring it together in a network, in a platform the way CloudPeeps has done, I think it’s an extraordinarily efficient way to bring that expertise onto your team from a company perspective."
"“I was reluctant for anybody else to manage our community. That was until I came across CloudPeeps! They provide access to social media specialists and experts who truly understand what it means to be responsible for a brand's social image.”"
Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.
Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.
