Fact pie chart The facts

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Content marketing and social media were the most important tactics for startups in 2015. Yet, content marketing and online PR were voted the two areas startups require most help with, as revealed in a survey of 55 startups.

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86% of B2B marketers and 77% of B2C marketers use content marketing, according to the Content Marketing Institute.

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Research from Hubspot says 41% of marketers confirm marketing content’s positive ROI. In fact, inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing.

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The Future of Digital Marketing report from Mondo predicted that the future digital marketing workforce will be a 50/50 mix of freelance to permanent workers. And content creation will be the second highest technical skill in demand within marketing departments in the next 12-18 months.

Chicago, IL, United States Central Time (US & Canada)
Top Peep Lisa is a content and PR pro with a political science background and years of journalism experience. She actively works on strategic marketing campaigns, logistics, blogging and social media. Learn more about Lisa
social media strategy communications blogging community ambassador programs public relations
Portland, OR, United States Pacific Time (US & Canada)
Ashley is passionate about helping businesses tell their stories and build engaged online communities. She has been a writer, editor and content strategist for brands and online publications for 10+ years. She has also worked in digital marketing & social media for the last 5 years. Learn more about Ashley
editorial content marketing editing social media management project management
Düsseldorf, Germany Berlin
Marian lives and breathes storytelling with experience running social media for startups with millions of users, including Couchsurfing and Thumbtack. Through creative Facebook content, she helped Puhoi Valley Cheese gain 23k new fans in six months. She currently contributes to several high-traffic blogs including The Write Life and The Penny Hoarder. Learn more about Marian
social media copywriting content strategy blogging writing
Melbourne, Victoria, Australia Melbourne
Akshay is a freelancer as well as the founder of Growth Wizards, a content marketing agency offering content creation (video, visual and written content), content distribution and content strategy services. Learn more about Akshay
marketing strategy content marketing social media marketing growth hacking sales strategy
New York, NY, United States Eastern Time (US & Canada)
Lisa is a growth focused writer who has been published on The Huffington Post, Bustle, and GQ Style. With her background working in NYC startups, she really geeks out over optimizing landing pages and email for maximum impact. Learn more about Lisa
content creation content marketing marketing automation email marketing digital marketing
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Joe Fernandez
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The evolution of work and how to grow your startup with freelancers

Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.

Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.

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