Fact pie chart The facts

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Content marketing and social media were the most important tactics for startups in 2015. Yet, content marketing and online PR were voted the two areas startups require most help with, as revealed in a survey of 55 startups.

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86% of B2B marketers and 77% of B2C marketers use content marketing, according to the Content Marketing Institute.

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Research from Hubspot says 41% of marketers confirm marketing content’s positive ROI. In fact, inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing.

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The Future of Digital Marketing report from Mondo predicted that the future digital marketing workforce will be a 50/50 mix of freelance to permanent workers. And content creation will be the second highest technical skill in demand within marketing departments in the next 12-18 months.

Chicago, IL, United States Central Time (US & Canada)
Top Peep Lisa is a content and PR pro with a political science background and years of journalism experience. She actively works on strategic marketing campaigns, logistics, blogging and social media. Learn more about Lisa
community ambassador programs marketing strategy communications social media strategy brand strategy
Houston, TX, United States Central Time (US & Canada)
Sophia is a copywriter who helps SaaS companies find the right words and attract the perfect people. Learn more about Sophia
ebooks blogging content creation B2B marketing digital marketing
Portland, OR, United States Pacific Time (US & Canada)
Ashley has been a been a writer, editor and content strategist for brands and online publications for 10+ years. Learn more about Ashley
social media strategy content strategy editing content marketing blogging
Cologne, Germany Berlin
Anca helps businesses to create huge value with effective content so they can generate more leads, more buzz, and more sales. Learn more about Anca
customer case study writing inbound marketing content strategy blogging online journalism
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The evolution of work and how to grow your startup with freelancers

Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.

Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.