The facts
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58% of startups assign more than 75% of their yearly marketing budget to digital, according to a survey of 55 startups. |
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63% of startups want customer acquisition and 59% want brand awareness from their digital marketing. Social media and content marketing were the most important tactics for startups in 2015, as revealed in the same survey. |
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The Future of Digital Marketing” report from Mondo says that digital and social will be the highest demanded skills in the next 12-18 months. |
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The same report predicted that the future digital marketing workforce will be a 50/50 mix of freelance to permanent workers. |
"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
"Thanks to our Peep, we’re now testing new platforms, strategies and tactics to determine what works best."
"When you can take expertise and bring it together in a network, in a platform the way CloudPeeps has done, I think it’s an extraordinarily efficient way to bring that expertise onto your team from a company perspective."
"“I was reluctant for anybody else to manage our community. That was until I came across CloudPeeps! They provide access to social media specialists and experts who truly understand what it means to be responsible for a brand's social image.”"
Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.
Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.
