Fact pie chart The facts

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63% of startups want customer acquisition and 59% want brand awareness from their digital marketing, according to a survey of 55 startups.

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51% of startups believe earned media will deliver the best return in 2015 and online PR is one of two areas startups require most help with.

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Research from Cision says that experts are important sources of information for 39% of journalists.

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According to Cision, PR pros are looking at metrics other than awareness and engagement. They’re considering how their work generates leads.

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David is a public relations freelancer with more than a decade of agency and freelance experience. He works with a wide range of clients, from tech and consumer to fashion, food and beverage, and not-for-profits. Learn more about David
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New York, NY, United States Eastern Time (US & Canada)
Kelly is an experienced public relations pro specializing in communication strategy and media relations for creative, digital and tech-forward companies Learn more about Kelly
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San Francisco Bay Area Pacific Time (US & Canada)
Dean is an accomplished PR professional with experience managing programs for Fortune 500 and start-up technology and consumer companies. Learn more about Dean
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Washington, DC, United States Eastern Time (US & Canada)
Marie has over 10 years of experience working in consumer tech, lifestyle & entertainment marketing and PR. Learn more about Marie
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"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
Joe Fernandez
Co-founder of Klout
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Andrew Josuweit
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The evolution of work and how to grow your startup with freelancers

Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.

Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.