Fact pie chart The facts

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44% of online shoppers begin by using a search engine, according to Hubspot research.

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Research from Salesforce says search is the most common starting point for mobile research at 48%.

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At 54%, SEO was the third most effective channel that marketers invested into in 2014, according to research from Regalix.

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Forrester predicts that companies will spend $33 billion on search marketing by 2016.

Grand Rapids, MI, United States Eastern Time (US & Canada)
Erin is a writer, editor and designer skilled in SEO and Wordpress development. Her expertise lies in improving traffic to websites through SEO. Erin most recently worked with a CloudPeeps client to optimize their site on Wordpress, including updating web copy, and improving their keyword search rankings. Learn more about Erin
web design Process Development marketing strategy editing content strategy
San Francisco, CA, United States Pacific Time (US & Canada)
Christine is a freelance product and growth marketing specialist for tech companies. She has over 10 years of technology marketing experience in Silicon Valley for both Fortune 500 and high-growth startups in B2C and B2B. Learn more about Christine
growth hacking content marketing product marketing digital marketing social media
Seattle, WA, United States Pacific Time (US & Canada)
Stephanie specializes in digital marketing strategies that include social media, content strategy, link building and SEO. She’s passionate about understanding the customer journey online and providing the right content at the right time. Learn more about Stephanie
influencer outreach blogger outreach content strategy paid social promotion social media strategy
San Carlos, CA, United States Pacific Time (US & Canada)
Jeff is a well-versed product leader with deep experience in SEO, growth, and customer acquisition for both consumer internet and B2B SaaS companies. He is dedicated to helping companies optimize traffic, lower customer acquisition costs, and increase life time value via search engine optimization, user experience improvements, testing, and experimentation. Learn more about Jeff
SEM B2B marketing SEO search product management
Austin, TX, United States Central Time (US & Canada)
Danielle is a full-stack digital strategist with expertise in white-hat SEO, content marketing & social media management. Learn more about Danielle
editorial content marketing social media management digital marketing content curation
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The evolution of work and how to grow your startup with freelancers

Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.

Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.