Fact pie chart The facts

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Social media and content marketing were the most important tactics for startups in 2015, as revealed in a survey of 55 startups.

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58% of startups assign more than 75% of their yearly marketing budget to digital, according to the same survey

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A Salesforce survey of 5,000 companies showed that 70% of companies were increasing their spend on organic social media and content efforts this year.

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The Future of Digital Marketing; report from Mondo says that digital and social will be the highest demanded skills in the next 12-18 months. The same report predicted that the future digital marketing workforce will be a 50/50 mix of freelance to permanent workers.

Portland, OR, United States Pacific Time (US & Canada)
Heidi is a digital marketing consultant and copywriter. She has 16+ yrs experience working with startups and global brands in ecommerce, mobile apps, consumer product including DocuSign, Sony and Redbubble. Learn more about Heidi
social media marketing paid advertising paid social promotion online community building social media strategy
San Francisco, California, United States Pacific Time (US & Canada)
Peter is a social media manager with 15 years of experience in digital marketing. He has worked with some of the biggest tech companies, including Cisco, Microsoft, IBM and Sun Microsystems, and is a lender on Kiva. Learn more about Peter
social media content marketing social media strategy social media marketing content creation
Berlin, Germany Berlin
Kat empowers businesses to grow their brand online through strategy, social media, content, and community building. Over the last 10 years she has worked with startups, sports and entertainment, government, and music media companies. Learn more about Kat
community content strategy style social media strategy social media management
Toronto, Ontario, Canada Eastern Time (US & Canada)
Flora is a full-stack digital marketing strategist with four years of experience in marketing strategy, social media, PPC and content marketing. Learn more about Flora
content marketing paid advertising social media strategy Inbound Marketing Strategy lead generation
"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
Joe Fernandez
Co-founder of Klout
"Thanks to our Peep, we’re now testing new platforms, strategies and tactics to determine what works best."
Andrew Josuweit
"When you can take expertise and bring it together in a network, in a platform the way CloudPeeps has done, I think it’s an extraordinarily efficient way to bring that expertise onto your team from a company perspective."
Jay Baer
President of Convince & Convert
"“I was reluctant for anybody else to manage our community. That was until I came across CloudPeeps! They provide access to social media specialists and experts who truly understand what it means to be responsible for a brand's social image.”"
Leena Thampan
CMO of Wagepoint

The evolution of work and how to grow your startup with freelancers

Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.

Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.

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