Fact pie chart The facts

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Social media and content marketing were the most important tactics for startups in 2015, as revealed in a survey of 55 startups.

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58% of startups assign more than 75% of their yearly marketing budget to digital, according to the same survey

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A Salesforce survey of 5,000 companies showed that 70% of companies were increasing their spend on organic social media and content efforts this year.

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"The Future of Digital Marketing" report from Mondo says that digital and social will be the highest demanded skills in the next 12-18 months. The same report predicted that the future digital marketing workforce will be a 50/50 mix of freelance to permanent workers.

Berlin, Germany Berlin
Kat empowers businesses to grow their brand online, through strategy, social media, content & community building. Over the last 10 years she has worked with startups, sports + entertainment, government, and music media companies. Learn more about Kat
social media strategy corporate communications style community content strategy
Orono, ME, United States Eastern Time (US & Canada)
Edward is an online marketer with experience in social media, email and content marketing. He also has extensive background in graphic and web design. He worked with KICKTV’s social media team to create designs for their audience of over 300,000. Learn more about Edward
social media strategy web design graphic design Shopify content creation
Cape Town, Western Cape, South Africa Harare
Violet has over 3 years of experience managing social media accounts for different brands and companies. Currently she provides social media services to an online magazine called GEOCHIC. She also does social media work for several online businesses. Learn more about Violet
content strategy Copyediting editing social media strategy copywriting
New York, NY, United States Eastern Time (US & Canada)
Cody is a seasoned social media manager with public relations know-how and professional blogging credentials. With a decade of experience, he has worked with a wide variety of major brands, including Pepsi, Ocean Spray, WWE, Comcast, Verizon Wireless and Warner Bros as well as startups at all stages in their launch cycles. Learn more about Cody
social media public relations content creation social media strategy brand strategy
San Francisco, California, United States Pacific Time (US & Canada)
Peter is a social media manager with 15 years of experience in digital marketing. He has worked with some of the biggest tech companies, including Cisco, Microsoft, IBM and Sun Microsystems, as well as startups such as Fiverr, and is a lender on Kiva.org. Learn more about Peter
content curation content marketing paid social promotion social media social media strategy
"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
Joe Fernandez
Co-founder of Klout
"Thanks to our Peep, we’re now testing new platforms, strategies and tactics to determine what works best."
Andrew Josuweit
"When you can take expertise and bring it together in a network, in a platform the way CloudPeeps has done, I think it’s an extraordinarily efficient way to bring that expertise onto your team from a company perspective."
Jay Baer
President of Convince & Convert
"“I was reluctant for anybody else to manage our community. That was until I came across CloudPeeps! They provide access to social media specialists and experts who truly understand what it means to be responsible for a brand's social image.”"
Leena Thampan
CMO of Wagepoint

The evolution of work and how to grow your startup with freelancers

Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.

Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.

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