The facts
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According to a 2016 BuzzSumo post on the Future of Content, the future of content is more, not less. Google increases its number of indexed pages by the millions each year. |
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Good writing serves your prospective customer, not the writer, by anticipating questions that they have as they are reading a piece of content and then answers those questions. |
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Understand that you get what you pay for. If you want content that shines, invest in writers with the experience and writing skills you need. |
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Content creation requires a lot of writing. You’ll know it’s time to hire a writer when your internal team can’t keep up with the demand or does not have the expertise needed. If you “just can’t get to it”, it’s time to hire professional help. |
"It won't surprise me in a few years to see the people running agencies and building next generation social software started their journey on CloudPeeps."
"Thanks to our Peep, we’re now testing new platforms, strategies and tactics to determine what works best."
"When you can take expertise and bring it together in a network, in a platform the way CloudPeeps has done, I think it’s an extraordinarily efficient way to bring that expertise onto your team from a company perspective."
"I was reluctant for anybody else to manage our community. That was until I came across CloudPeeps! They provide access to social media specialists and experts who truly understand what it means to be responsible for a brand's social image."
Companies have been allocating large budgets to agencies for decades. What they’re now realizing is that they can engage remote freelancers who they actually know and trust to work directly with them. The stigma around outsourcing is fading -- more companies are working with freelancers to achieve their business goals.
Working with freelancers allows companies to engage specialized talent on an as-needed basis. Engaging on-demand talent is especially helpful for startups who don't need to hire full time employees quite yet but have very specific work they need help accomplishing.
