Tanya L.

  • Joined July 2016

An accomplished Senior Marketing Executive with over 18 years of experience in marketing, business development and communications.

  • Washington, DC, United States
Profile photo of Tanya Leyderman
Tanya L.
Washington, DC, United States

Experience

Summary

Leader, strategist, brand ambassador and business development relationship manager, with proven expertise in marketing, sales and communications. Expertise developing B2B and B2C multi-platform marketing programs as Chief Marketing Officer.

Work history

Match Marketing Group
Vice President, Client Services
Strategic development and management of client programs, financial performance, process improvements and personnel development for Client Service team. Standardize all client marketing and communications efforts to include continuity programs and bundles
The Closeline Companies
Chief Marketing Officer
Developed innovative B2B and B2C marketing strategies that drove new sales and increased market share. Full accountability for marketing budget, branding and communications plan, sustainable business growth and new acquisitions.
Association for Financial Professionals
Director of Marketing
Developed, tested, measured and rolled out strategic marketing programs that expanded the company’s revenue base and increased customer retention; tactics.
GE Healthcare Finance
Director of Marketing
Managed all nationwide marketing efforts; advertising, media buying, digital, direct mail, database marketing, vendor management, trade shows and e-commerce.

Education

Accreditations

American Universiry
MBA
Clark University
BA
HubSpot
Certified Content Marketer

Availability

Not seeking work

Available

  • Not specified