Profile photo of Tara Jantzen

Tara J.

Average rate
$100–200/hour
  • Joined September 2019

I’m a content and communications strategist, marketer, and writer with extensive experience in B2B tech and professional services.

  • San Francisco, CA, USA
Profile photo of Tara Jantzen
Tara J.
San Francisco, CA, USA

Worked with

Services

Categories

Content Strategy Marketing Public Relations Copywriting

Experience

Summary

A strategic marcomm pro, I have deep expertise in architecting successful content marketing and corporate communications programs. I’ve built my career working with leading global organizations that place great emphasis on innovation and creativity.

Work history

Sr. Director, Corporate Communications & PR
As a core leader in the Marketing organization, I had oversight of all internal and external communications programs for $1.5 billion IT services firm with more than 20,000 professionals.
Aon Corporation
Director, Communications and Marketing
Led communications and content management for segment of the organization with over $10B in annual revenues. Introduced 'communications war room'​ for two incoming corporate and business unit CEOs. Led communications during industry investigation crisis.
Accenture
Sr. Knowledge Manager, Change Management Practice
Led KM for the Change Management BU, generated executive-level sponsorship, built the business case for annual budget of $9M, and enabled competitive advantage. Applied KM expertise and best practices to the BU supporting 6,000+ professionals worldwide.

Portfolio

LMI offers advanced analytics, digital services, logistics, and management advisory services

For this government agency focused client, I developed a messaging strategy, framework, and all copy for the new website as well as ongoing marketing and communications activities and materials. I also developed new service offerings in alignment with the company reorganization.

CloudFactory provides data work for AI and machine learning algorithms

For this client, I created a competitive message framework, developed all new web content, and fresh use cases. Additionally, I created marketing and sales collateral supporting industry events, marketing campaigns, paid advertising, and sales activities.

Apptad, Inc. is an enterprise information management systems and insights company.

I was engaged to develop the strategic messaging and full definition of their new service offering, Robotic Process Automation (RPA), and to create all new web copy for the launch and campaigns.

SmarTek is a new startup providing IT enterprise, infrastructure, and networking services.

After an extensive discovery session, a strategic message framework was developed for clarity, focus, and definition to their new portfolio of services. I also developed all of the new web copy and lead generation flow was created, all in time for SmarTek’s launch to the market.

Skills

Languages

English

Native or bilingual proficiency

Skills

B2B marketing content strategy content marketing corporate communications content creation writing public relations event management social media strategy content

Tools

Basecamp Canva Slack Wordpress LinkedIn Google Analytics Powerpoint Facebook Instagram Facebook Insights Facebook Advertising Hootsuite Kickstarter Mailchimp Twitter

Availability

Seeking work

Available

  • Available during business hours only

Commitment

  • Can work 30hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Advertising & Marketing PR & Communications Philanthropy Professional Services Tech

Side projects

Volunteer Box Office Manager for Napa Valley Film Festival, Blogged on travel, food, and wine for MyModigliani, Created a women's equality project called SalientPointsWomen, Volunteer for Festival Napa Valley