Theresa B.

  • Joined February 2017

I'm an energetic marketing professor with substantial industry experience writing for TV, radio, and Internet clients.

  • Lawton, OK, United States
Profile photo of Theresa Billiot
Theresa B.
Lawton, OK, United States

Services

Categories

Content Copywriting Marketing Strategy Email

Experience

Summary

While I enjoyed a successful sales & marketing career, I developed a love for teaching others. I worked closely with clients to help increase their ROI. This passion for teaching led me to become a professor. I want to extend my skills outside the class.

Work history

Cameron University
Assistant Professor of Marketing
Award-winning marketing professor who has led students to win 7 American Advertising Awards (ADDYs) for Chevy Commercials. I design and teach a wide range of courses including digital and interactive marketing, advertising, and marketing research.
Fort Hays State University
Associate Professor of Marketing
Designed and taught a wide range of courses including sports marketing, electronic marketing, and public relations. Organized and led a 10-day study abroad trip to Ireland where I supervised 19 college students and engaged them in culture and business
Clear Channel Radio
Solutions Manager
Accelerated profit by servicing and expanding existing client accounts. Negotiated advertising rates. Developed persuasive media proposals. Wrote clients' radio copy for advertisements.
Florida Panthers
New Business Development Executive
Developed sales proposals . Utilized resources in marketing, operations, and sales to deliver energetic sporting experiences for clients. Forged and maintained positive relationships with clients.

Portfolio

Brand relevance

Book Review: Brand Relevance: Making Competitors Irrelevant

This was a book review of David Aaker's "Brand Relevance: Making Competitors Irrelevant" best-selling marketing book. My book review was published by the prestigious Psychology & Marketing Journal.

Contagious

Book Review: Contagious: Why Things Catch On

This was a book review of Dr. Jonah Berger's "Contagious: Why Things Catch On" best-selling marketing book. My book review was published by the prestigious Psychology & Marketing Journal.

Why Use a Marketing Strategy?

This is an example of a blog posting on my website: www.acadianavenue.com

Strategic Marketing: Stand Out From the Crowd

This is an example of a blog posting on my website: www.acadianavenue.com

Education

Accreditations

Texas Tech University
Ph.D. Mass Communications and a Cognate in Marketing
Florida Atlantic University
MBA in Marketing
Southern Illinois University
M.A. in Mass Communications and Media Arts
Nicholls State University
B.A. in Mass Communications and a minor in Marketing

Skills

Languages

English

Native or bilingual proficiency

Skills

advertising B2B marketing branding brand strategy blogging marketing ebooks public relations public speaking copywriting

Tools

Basecamp Constant Contact Canva Facebook Final Cut Pro Mailchimp Facebook Advertising Google AdWords Google Analytics Zapier Yoast Facebook Insights Twitter Advertising Eventbrite Audacity

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Education Entertainment Media PR & Communications Professional Services

What I read

Propublica,org, Anything by F. Scott Fitzgerald, Washington Post

Side projects

I created by my own website. www.acadianavenue.com

Ideal team

I love working with a strong cross-functional team. The more diverse in thinking, backgrounds, experiences, and attitudes, the better we can outperform.