Colleen A.

  • Joined September 2016

Founder of brand consultancy The Story Shoppe. Heart made of Wisconsin cheese and brain made of fascinating stories.

  • Chicago, IL, United States
Profile photo of Colleen Arturi
Colleen A.
Chicago, IL, United States

Worked with



Copywriting Content Strategy Marketing



Award-winning brand builder, writer, and strategist who designs compelling communications solutions. Passionate about keeping a laser sharp focus on shaping simple yet intriguing stories with a love for inspiring others to do the same.

Work history

The Story Shoppe is a branding boutique for small businesses and startups who want to grow their offering. Through research, brainstorming, workshopping, and thoughtful storytelling, I unfold the unique qualities that make businesses stand out.
Senior Copywriter
Worked in a multidisciplinary team environment to design and build innovative story concepts for a variety of clients, developed a proprietary name-storming process geared towards rapid ideation, guided storytelling processes for teams internally.
Content Director
Oversaw content for 2.5 million member site, managed a five person content team, interfaced with multiple external partnership stakeholders. Created video, blog, web, print, packaging, and social media content, fostered a community of artists worldwide.
Developed global strategic brand communication platforms for IKEA, worked with an international digital initiatives team to shape the future of IKEA’s web presence, wrote, developed, and executed catalog, brochure, and in-store communications.
Wrote, developed, and executed conceptual advertising for Wrigley, Dial Soap, River North Dance Company, US News & World Report, and Jim Beam, executed concepts across multiple media platforms, including television, web, radio, outdoor, and print.



Writing Studies
Bachelors of Journalism
Study Abroad Program



brand strategy content creation branding communications naming workshopping brainstorming


Basecamp Slack Wordpress


Not seeking work


  • Available during business hours only


  • Can work 40hrs per week
  • Can commit to 1+ years


Industries I love

Advertising & Marketing Media

What I read

NPR, WBEZ, Mark Manson, Apartment Therapy, ScaryMommy, The Atlantic Monthly, Fast Company

Side projects

Creative Writing instructor at Chicago Portfolio School, Board member of Till School

Ideal team

Ideal team is highly collaborative, small, and lean.