Profile photo of Tiffanie Lee

Tiffanie L.

Average rate
$55–65/hour
  • Joined April 2018

Your friendly neighborhood writer and visual thinker with 10+ years of integrated experience across some of the world's most visible brands.

  • New York, NY, USA
Profile photo of Tiffanie Lee
Tiffanie L.
New York, NY, USA

Worked with

Services

Categories

Copywriting Marketing Email Social Media Strategy

Experience

Summary

A multifaceted creative copywriter with a strong foundation in integrated campaigns and also journalism. Well versed in traditional media and digital, I have written for B2C and B2B clients above and below the line and consider myself "through the line."

Work history

Senior copywriter, ACD
Lead writer on B2B ExxonMobil, in partnership with BBDO Digital, on multiple lines of business. Developed new brand identity campaigns for business units and products — including print ads, videos, trade shows, digital, brand stories, messaging playbooks.
Senior copywriter
Concepted award-winning content across medicine, technology, retail, higher education, fashion, and food & beverage. Clients included HP, HPE, Linksys, Belkin, Sysco, Texas Children’s Hospital, Memorial Hermann, High Fashion Home and University of Houston
Freelance writer
Wrote punchy serial and film synopses for DramaFever, the largest streaming video service for the exclusive distribution of the world's most popular televised content, with an estimated audience of 3.5 million monthly viewers. Partners: Hulu and Netflix.
Freelance music writer
Scooped exclusive and go-to coverage about K-Pop, an international entertainment phenomenon. Elevated the niche beat with critical coverage for old and new fans alike. Significantly boosted web traffic.
The Home Depot
Freelance senior copywriter
Wrote targeted campaign emails and homepage content for Blinds.com, the #1 online window coverings retailer in the world. Select projects for The Home Depot.

Portfolio

ExxonMobil Basestocks

In this award-winning campaign, my involvement included concepting, messaging, scripting, on-set direction and providing creative direction to our CGI vendor. Moreover, this campaign required my involvement across multiple touchpoints both above and below the line, including digital implementation.

ExxonMobil Butyl Rubber

My involvement included concepting, messaging, storyboarding, scripting and providing creative direction to our CGI vendors. Moreover, this campaign required my involvement across multiple touchpoints both above and below the line, including digital implementation across the web.

Warner Bros. - DramaFever

Wrote punchy serial and film synopses for DramaFever, the largest online video site for the exclusive distribution of the world's most popular televised content, with an estimated audience of 3.5 million monthly viewers. Partners include Hulu and Netflix. Interviewed actors.

ExxonMobil Achieve

My involvement included concepting and creative direction — in partnership with Swedish photographer Erik Johnasson — along with providing creative direction on-set in Prague.

Education

Accreditations

UCLA
English

Skills

Languages

English

Native or bilingual proficiency

Chinese

Professional working proficiency

Skills

B2B marketing brand strategy branding content curation content strategy writing social media newsletters copywriting digital marketing

Tools

Basecamp Bitly Campaign Monitor Facebook Google Analytics iMovie InDesign Instagram LinkedIn Photoshop Pinterest Prezi Wordpress Twitter Slack

Availability

Seeking work

Available

  • Available during business hours only

Commitment

  • Can work 40hrs per week
  • Can commit to 1-3 months

Interests

Industries I love

Advertising & Marketing Ecommerce Education Entertainment Fashion Retail Science Tech

What I read

New York Times, Paris Review, New Yorker, Wired, Hypebeast, Kazuo Ishiguro, Michel Faber, Jhumpa Lahiri, David Sedaris

Side projects

Illustrations, restaurant start-up, film scripting

Ideal team

I love interdisciplinary teams - writers who think visually, designers who know their words, account managers who dabble in creative arts, etc. Brands that are human and treat every engagement as an opportunity for dialogue with the customer. Kind people.