Profile photo of Tim Armstead

Tim A.

Average rate
$25–35/hour
  • Joined August 2019

Highly experienced, Digital, CRM & Email Marketing specialist with 18 years experience.

  • Madrid, Spain
Profile photo of Tim Armstead
Tim A.
Madrid, Spain

Services

Categories

Strategy Email Marketing

Experience

Summary

Highly experienced, Digital, CRM & Email Marketing specialist with 18 years experience. Strong track record in developing digital acquisition and retention strategies with an In-depth understanding of the customer journey.

Work history

Identicom Digital
Head of CRM
Developing CRM / Email Marketing strategies across portfolio of clients. Overseeing customer journey, campaign analytics, data profiling, testing and optimization. Leading the agency team and collaborating with external partners.
Unite Marketing
Email / CRM Director
Responsible for all email marketing strategy and implementation across client portfolio to strengthen sales, loyalty and retention. Managing, training and building the email marketing team.

Portfolio

Lead Generation - B2C Finance Sector

Developed portfolio of lead generation channels to provide qualified prospects to clients, integrating multiple technologies to ensure data hygiene, data profiling, segmentation, dynamic content and CRM automation.

Restructured MoreThan insurances CRM / Email Marketing and customer journey strategy.

Developing suite of data driven personalized retention and renewal campaigns, which included consistent branding across group products, cross sell and up sell triggered emails.

Skills

Languages

English

Native or bilingual proficiency

Skills

email marketing crm lead nurturing lead generation marketing automation customer retention customer segmentation

Tools

Marketo GetResponse adobe Google Analytics Mailchimp Unbounce Responsys ActiveCampaign

Availability

Not seeking work

Available

  • Not specified