Profile photo of Patrick Spencer

Patrick S.

Average rate
$150/hour
  • Joined May 2016

Patrick Spencer is the president of TIRO Communications that specializes in content, customer-advocacy, and demand-gen marketing.

  • San Ramon, CA, United States
Profile photo of Patrick Spencer
Patrick S.
San Ramon, CA, United States

Services

Categories

Content Community Marketing Strategy Copywriting

Experience

Summary

Passionate, creative, and technically-savvy senior marketing leader with track record delivering demonstrable and consistent results that drive brand awareness, engagement, and advocacy.

Work history

Blog Strategy and Execution, Demand-Gen Campaigns, Content Strategy and Marketin
Helped company reassess its blog strategy and execute on a new program that grew opportunities, increased social media shares, and drove inbound website traffic. Also oversaw four new demand-gen campaigns involving creation of white papers, blogs, etc.
Content and Demand-Gen Strategy and Execution
Involved in architecting content strategy and demand-gen approach for new product offering. Included execution of multiple campaigns consisting of eBooks, Infographics, blog posts, bylines, solution briefs, and more (across all stages of the funnel.
Content Strategy and Marketing
Researched and wrote white papers used as the basis of company's demand-gen campaigns. Topics included natural language processing, conversational commerce, and chatbots and the financial services sector.
Content Strategy and Marketing
Serve as content marketing strategist helping company to revamp its content marketing programs such as refreshing design of content assets, writing and editing blog posts, press releases, bylines, and other content assets, etc.
Content and Customer Marketing
Designed and built next-generation customer marketing program. Included new case study template design, interview script for customers, and ROI modeling.
D+H
Customer-Advocacy Marketing
Provide customer-advocacy marketing strategy consulting. Helped play a pivotal role in ramping up next-generation customer-advocacy marketing program.
Content Strategy, Demand-Gen Programs, Content Marketing
Oversaw workshop to identify and codify brand identity and messaging used for next-generation website, development of new content assets, and creation of demand-gen programs.

Education

Accreditations

Doctor of Philosophy
Master of Divinity
MA in New Testament
BA in Biblical Studies

Skills

Skills

B2B marketing brand strategy community building content creation content marketing digital marketing journalism marketing strategy video production SEO

Tools

Curata Kapost Marketo Pardot SlideShare Google AdWords LinkedIn Ad Network Bitly InDesign Oktopost Photoshop

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 60hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Banking & Finance Ecommerce Education Media PR & Communications Retail Tech Travel Venture Capital

What I read

Academic Publications
Harvard Business Review
Wired
Informationweek
CIO Magazine
Chief Marketer
MIT Sloan Business Review
McKinsey Quarterly
INC.
Entrepreneur
FAST Company

Side projects

Presented at numerous conferences. Published articles and reviews in top-tier referred journals. Dissertation published by T&T Clark.

Ideal team

Welcome the opportunity to work with highly collaborative teams that think outside of the box and look at new ways to tackle challenges and opportunities.