Tony D.

  • Joined April 2016

I'm a copywriter can do it all from ideating brand platforms to creating content for print, TV, social media, experiential, or mobile.

  • New York, NY, United States
Profile photo of Tony DiPietro
Tony D.
New York, NY, United States

Services

Categories

Copywriting Social Media Content Paid Advertising Marketing

Experience

Summary

For over 15 years I have worked at respected agencies in New York, Chicago, Columbus, and Singapore. Throughout my career, I have worked at Grey, Digitas, Arnold, Havas, M&C Saatchi, BBDO, Tribal DDB, Hill Holliday, Organic, Momentum, Iris, and Y&R.

Work history

Freelance ACD / Copywriter
Created 360 Concepts, Print, OOH, Digital for JP Morgan and Duff & Phelps
Associate Creative Director
Created 360 Concepts, TV, Print, Website Content, Videos, CRM, Pitch Creative, Mobile App for Otezla Directed teams, led projects and helped develop strategic platforms for the agency’s largest client
Freelance Senior Copywriter
Created 360 Concepts, TV, Print, OOH, Facebook Engagement for Reese's Peanut Butter Cups and Toujeo
Senior Copywriter
Created 360 Concepts, TV, Print, Social Content, Mobile App, Websites, Pitch Crative Clients:  Cialis, Mike’s Hard Lemonade, Bosch Wiper Blades, Advil, Purolator Filters, Lloyds Pharmacy, Proctor & Gamble, LG Optimus G2, Trulicity, Humalog, Axiron, CVS
Creative Feed, Rosetta, Momentum, Big Arrow Group, Organic, Iris, Havas,
Freelance Senior Copywriter, NYC
Clients: Pepsi, Cap’n Crunch, Microsoft Windows Phone, Chase, Mucinex, Wolters Kluwer, MSNBC, Coca-Cola, Dewar’s, American Express, Netgear, HersheyPark, Belviq, Bernie Robbins Jewelers, NOS Energy Drinks, Resolve, Purity Vodka, Diesel, Air Wick, Durex
Senior Copywriter
Developed 360 Concepts, TV, Radio, Print, Social Content, Websites, OOH, CRM, Rich Media, Flash Banners, Mobile App Led creative pitch work that won TIAA-CREF. Clients: TIAA-CREF Financial Services, Comcast Xfinity, American Express Serve, Crown Royal
Agencies: Two x Four, Flow Creative, Upshot, Beam Global Proof, Tribal DDB
Freelance Senior Copywriter, Chicago
Clients: Quaker Oats, Firestone, Mars, Mrs. Fields, TCBY, La-Z-Boy, EquineAmerica, Craftsman, Chicago Bears, CleatSkins, Bright Start, TheManRegistry.com, Hilton, Harley-Davidson, ShowPlace Icon Theatre, Hornitos Tequila, Gogo Inflight Internet
Engauge (Moxie), Columbus
Senior Copywriter
Clients: AARP, Perkins, Time Warner, First Data, Huntington Bank, CollegeAdvantage, ZonePerfect, University Hospitals of Cleveland, Life Skills, Skybus Airlines, Germain Auto Dealers, International Delight, Donatos Pizza, Motorcycle Hall of Fame

Portfolio

My work helps illuminate a brand’s personality and make people want to engage with the message.

To view my work at www.tonydcreative.com enter the password: welcome. My specialties are: 360° Campaigns / Conceptual Thinking / Strategic Problem Solving /Interactive / Social / Mobile / Websites / Broadcast / Print / Pitch Creative /

Siblings day tweet

Reese's

An example of the social media content I created at Arnold for Reese's to use on Twitter, Facebook, and Instagram

Wateringhole 2016

Print Ad for Red Stag

This print ad was part of an integrated campaign that created a face and voice for this brand new black cherry infused bourbon. The campaign used print, point-of-sale, music sponsorship, sampling events, promotions, digital, and social efforts, which led to a very successful launch.

Motorcyclemuseum 2016small

Motorcycle Museum & Hall of Fame in Columbus, Ohio

Pairing pithy headlines with a modern yet classic look, this was part of a campaign that showcased the museum's most interesting machines. Through OOH, social media content and print ads in the city's free weekly papers, this campaign drove more traffic to the museum.

Wk print3

Wolter Kluwer Print Ad

WolterKluwer is the source for the truth when clarifying the tricky grey area of laws and regulations. They provide access to comprehensive libraries of curated legal insights for tax, finance, healthcare and compliance issues. This campaign used provocative questions to engage specific audiences.

Education

Accreditations

University of North Carolina, Chapel Hill
BA Advertising
School of Visual Arts, NYC
Advertsing Portfolio Development

Skills

Skills

advertising copywriting social media mobile marketing print television broadcast websites

Tools

Facebook Advertising InDesign Instagram word Photoshop Illustrator Pinterest Powerpoint Keynote Twitter Vine YouTube wix

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 50hrs per week

Interests

Industries I love

Advertising & Marketing Animals & Pets Banking & Finance Entertainment Food Health & Wellness Retail Social Enterprise Sports Travel

What I read

Books, blogs, magazines, reddit,

Side projects

As chairman of the board for Chicago Fusion Theatre I helped redesign their website, and coordinate their marketing and fundraising efforts

Ideal team

I am great at collaborating with art directors, designers, UX, developers, strategy and account teams. I love leading teams and presentations.