Trafton K.

  • Joined June 2017

Startup marketer with strong background in content, user acquisition, and lifecycle marketing

  • San Francisco, CA, United States
Profile photo of Trafton Kenney
Trafton K.
San Francisco, CA, United States

Experience

Summary

I have a wide range of experience, from product marketing roles at larger tech companies like Yahoo, to user acquisition & lifecycle marketing at early-stage startups, to product communications and content marketing at top tech PR firms.

Work history

Velocity
Content & Marketing Manager
Led local marketing at a mobile payments & reservations app for restaurants; built user lifecycle program; created all in-app editorial content for US cities; managed CRM program
Yahoo
Product Marketing Associate
Launched user acquisition email marketing campaigns for the Yahoo App and Yahoo Finance; drove marketing for Yahoo Live, a video partnership with concert promoter Live Nation; developed product positioning for Yahoo Finance redesign
Grayling
Senior Account Associate
Managed B2B & B2C accounts for a technology PR firm, working with startups and high-growth companies in FinTech, cloud storage, clean tech, and gaming on product communications
Freelance Journalist
Freelance Journalist
Wrote 200+ articles for websites including WAN-IFRA, a newspaper organization, Gloobbi, a lifestyle and design blog, and YanksAbroad, a soccer news portal

Availability

Not seeking work

Available

  • Not specified