Tristan F.

  • Joined November 2016

Heavyweight social strategist and digital creative. Over 16 years of award-winning work with the world's biggest brands.

  • Dubai - United Arab Emirates
Profile photo of Tristan Fitzgerald
Tristan F.
Dubai - United Arab Emirates



Copywriting Content Strategy Social Media Design



I started out in digital, working with some of the best brands in the world, at the best agencies in London. I now create integrated campaigns across all digital touchpoints, including social media, and real-world activation.

Work history

Executive Creative Director
I'm the creative leader of a dynamic new agency that delivers integrated campaigns with the customer at their heart. I ensure that we grow the business by delivering creative magic.
JWT Dubai
Creative Director
Creative Director for Nike, Microsoft Mobile and Heineken, among others from time to time. As well as leading creatively, I helped nurture the relationship with the clients. In addition to my Dubai accounts, I also ran the JWT Bahrain Creative Dept.
Creative Director
Creative Director for Bacardi, Eurostar and Philips, leading a team of very talented people at RAPP. Pushed creative thinking and innovation for my clients every day. Mucked in with lots of concepting. Won a lot of pitches.
Saatchi & Saatchi
Head of Interactive Copy
Led content creation for social and digital channels for clients such as Visa, Dr Martens and T-Mobile.
Rufus Leonard
Head of Writing
Learned a lot about branding and other aspects of the business from some wonderfully wise mentors.
Creative Lead
Led copywriting teams for the Xbox, Microsoft and InterContinental Hotels, amongst others. Had a lot of good ideas. Did some groundbreaking digital work.


Nike We Run DXB

In December 2014, we got a city that doesn’t even walk to run.


In a city where the streets are disappearing, where do you play street football? The answer is play in the sky...

Nike Hypervenom: First Batch

It's a common story in the Middle East: How do you create excitement around a product when the rest of the world has had it for months? Here's one answer...

Nike Winner Stays

While their heroes gathered for the World Cup, many talented young footballers in the UAE were stuck playing in their Hawari (Arabic slang for ‘hood). Here's how Nike turned THEM into heroes.



University of East London
Visual Theory/Literature BA (Hons) Joint




Full professional proficiency


advertising social media strategy social media marketing copywriting content creation brand strategy brand


Not seeking work


  • Available evenings and weekends


  • Can work 15hrs per week
  • Can commit to 1+ years


Industries I love

Advertising & Marketing Entertainment Events Fashion Gaming Media Retail Social Enterprise Sports

Side projects

I create visual poetry on Instagram as @MysticTris

Ideal team

I'm looking for remote working or the opportunity to travel for projects.