
Average rate
$250/hour
Marlene V.
Average rate
$250/hour
- Featured
- Joined January 2016
Senior business executive with 15 years of experience in digital media, creative, technology and business strategy
- Sydney, New South Wales, Australia
Marlene V.
Sydney, New South Wales, Australia
Services
Categories
Experience
Summary
Marlene has over 15 years of experience in digital media, creative, technology and business strategy. She is a recognised thoughts leader who delivers successful strategic and operational go-to-market plans for leading publishers and advertisers.
Work history
Marketing Director APAC
- Planned and executed the marketing strategy road map for 2015 including budget forecast & reporting.
- Developed brand positioning and trade marketing relationships across the APAC region (marketing campaigns, sales collateral, conferences, research)
Programmatic Marketing Director
- Developed the programmatic strategy for key accounts across DDB Group Australia.
- Implemented programmatic strategies working with Mediacom, Sizmek, Appnexus, Adobe, Datalicious and other relevant third party vendors.
Digital Account Director
- Led a team of off-shore project managers and creatives, reporting to the Managing Director.
- Developed integrated media and creative digital campaigns for key accounts across GroupM agencies (Mediacom, MEC, Maxus and Mindshare).
Digital Sr Account Manager
- Led a team delivering digital display media buying, SEO, SEM budgets and creative assets for Tourism NZ and P&O Cruises.
- Developed Samsung’s digital strategy and creative execution for all products and solutions.
Education
Accreditations
Toulouse Business School
Masters in Science of Management
OpenDoor Coaching
Business and workplace coaching
Skills
Skills
Tools
Availability
Not seeking workAvailable
- Available during business hours, evenings, and weekends
Commitment
- Can work 24hrs per week
- Can commit to 1+ years
Interests
Industries I love
What I read
Mumbrella, Hackers media, AdNews, B&T, Forbes, McKinsey, Warc, etc.
Side projects
SheSays, an organisation running free mentorship and events to women in the creative and marketing businesses.
Ideal team
Small teams, flexible, flat management, start-ups, innovative, collaborative, entrepreneurial