Profile photo of Marlene Vicaire

Marlene Vicaire

Average rate
$250/hour
  • Featured
  • Joined January 2016

Senior business executive with 15 years of experience in digital media, creative, technology and business strategy

  • Sydney, New South Wales, Australia
Profile photo of Marlene Vicaire
Marlene Vicaire
Sydney, New South Wales, Australia

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 24hrs per week
  • Can commit to 1+ years

Services

Categories

Growth Strategy Marketing Paid Advertising Email

Experience

Summary

Marlene has over 15 years of experience in digital media, creative, technology and business strategy. She is a recognised thoughts leader who delivers successful strategic and operational go-to-market plans for leading publishers and advertisers.

Work history

Marketing Director APAC
- Planned and executed the marketing strategy road map for 2015 including budget forecast & reporting. - Developed brand positioning and trade marketing relationships across the APAC region (marketing campaigns, sales collateral, conferences, research)
Programmatic Marketing Director
- Developed the programmatic strategy for key accounts across DDB Group Australia. - Implemented programmatic strategies working with Mediacom, Sizmek, Appnexus, Adobe, Datalicious and other relevant third party vendors.
Digital Account Director
- Led a team of off-shore project managers and creatives, reporting to the Managing Director. - Developed integrated media and creative digital campaigns for key accounts across GroupM agencies (Mediacom, MEC, Maxus and Mindshare).
Digital Sr Account Manager
- Led a team delivering digital display media buying, SEO, SEM budgets and creative assets for Tourism NZ and P&O Cruises. - Developed Samsung’s digital strategy and creative execution for all products and solutions.

Education

Accreditations

Toulouse Business School
Masters in Science of Management
OpenDoor Coaching
Business and workplace coaching

Skills

Skills

marketing strategy digital marketing planning advertising Paid Media programmatic B2B marketing Ecommerce campaigns data driven marketing

Tools

Salesforce Jira Mailchimp Google AdWords LinkedIn Twitter Dynamic Creative Platforms Wordpress Slack SlideShare Bitly Campaign Monitor Facebook Advertising Google Analytics Shopify

Interests

Industries I love

Advertising & Marketing Banking & Finance Education Media Tech Travel

What I read

Mumbrella, Hackers media, AdNews, B&T, Forbes, McKinsey, Warc, etc.

Side projects

SheSays, an organisation running free mentorship and events to women in the creative and marketing businesses.

Ideal team

Small teams, flexible, flat management, start-ups, innovative, collaborative, entrepreneurial