Profile photo of Valerie Corvington

Valerie C.

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  • Featured
  • Joined August 2015

My specialty is growing online communities and building email lists utilizing social contests, promotions, & smart ad spend!

  • Arlington, VA, United States
Profile photo of Valerie Corvington
Valerie C.
Arlington, VA, United States
Message
Invite to job

Worked with

Services

Categories

Social Media Growth Paid Advertising Community SEO

Experience

Summary

I've had both client-side and agency side experience (accounts such as Ile de France Cheese and Earl Jean) managing and growing their communities. I also build clients' email lists with qualified opt-ins through creative social contests and promotions.

Work history

Social Media Over Easy
Social Media and Online Marketing Strategist
Consultant working with a wide range of small businesses and nonprofits on utilizing social media to reach business goals.
ETL Group
Social Media and Community Manager
-Conceptualize and administer social contests and promotions -Create and manage Facebook Ads, recommend budget, and optimize performance -Deliver reports on social media stats, spend and campaign performance -Create content and editorial calendar
Spafinder Wellness 365
Online Marketing Coordinator
-Administered sweepstakes & managed company's social media -Coordinated production of various landing pages -Trafficked ads on company website using Google DFP -Provided performance reports & recommendations for ads -Provided keyword research for SEO
OMD Worldwide
Assistant Strategist
-Prepared reports containing competitive insights on activity in the marketplace -Assisted in creating media plan recommendations -Maintained ever-changing media plans for newspaper & television investments

Portfolio

Screen shot 2015 08 26 at 10.01.28 am

Art Direction

These are some of my art direction of graphics for food and fashion clients: Jacquet Bakery, Ile de France Cheese and Earl Jean.

Screen shot 2015 08 26 at 10.04.09 am

Art Direction (cont.)

These are some of my art direction of graphics for food and fashion clients: Jacquet Bakery, and Earl Jean.

Screen shot 2015 08 26 at 11.21.11 am

Brand Ambassador Campaign

This is a brand ambassador Campaign for Earl Jean. The campaign spread on Facebook, Twitter, and we had blasted a dedicated email to their subscribers. We also advertised with Facebook ads and it was very successful.

Idf create your own cheese board app screenshot

Facebook Giveaway

This is a fun Facebook giveaway that captures email addresses and puts the consumer in an "after-the-sale" mindset. To enter the "Create your own Cheeseboard" Giveaway, the user selects their favorite prize combination, then fills out their contact information. The winners receive their choices.

Screen shot 2015 08 26 at 11.58.34 am

Instagram Giveaway

This is an Instagram Giveaway done for Earl Jean. To enter, the user must like the Instagram post & follow the Earl Jean account. The winner is randomly selected to receive assorted product & merchandise from Earl Jean. This was a successful & cost-effective approach to building Instagram followers.

Skills

Tools

Sprout Social Google Analytics Facebook Power Editor Facebook Insights Facebook Advertising Twitter Advertising Twitter Analytics pinterest analytics Photoshop Hootsuite Excel Powerpoint wishpond Offerpop shortstack

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Animals & Pets Consumer Products Ecommerce Education Events Fashion Food Health & Wellness Kids & Parenting Retail

What I read

I love to browse the latest industry tools on Product Hunt. I also regularly read Search Engine Watch, Social Media Explorer, and the blogs from the main social media platforms.

Side projects

I am a member of a public speaking group called Humorous Toastmasters, where last year, I served as VP Membership.

Ideal team

I love clients that have a responsive point person that could deliver assets if needed. Teams that like organization & regularly scheduled call-ins would be great. If they have a project management / task management system they like to use, even better!