Valerie Francisco

  • Featured
  • Joined September 2015

4+ years experience in content marketing/SEO, social media engagement, community management, market research & design/brand strategy.

  • Chiang Mai Roi Et Thailand
Profile photo of Valerie Francisco
Valerie Francisco
Chiang Mai Roi Et Thailand

Worked with

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Content Social Media Copywriting Email Public Relations

Experience

Summary

Expertise in content marketing/SEO, social media, market research & design/brand strategy. Worked in a variety of industries-- from travel (Airbnb, Tripping) to computer networking (Brocade) to consumer services (Zipcar) and video production (Myx TV),

Work history

Airbnb
SuperBrand Marketing Talent Scout
Review 250+ inbound applications and referrals a week to identify top marketing talent. Source passive candidates and conduct weekly phone interviews for managerial and executive roles. Determine marketing goals and challenges with hiring managers.
Content Marketer
Created A/B tests to optimize Twitter, FB, Google+ and SEO strategy. Published articles and infographics based on engagement rate, impressions, site visits and user feedback, increasing social traffic by 30% in 60 days and achieving a press hit on NBC LA.
Co-Founder || Content Marketing, Brand Strategy & Design
Increased article pageviews by 40% in one month & overall web traffic by 4600% in 5 months through guest blog readership, email marketing and social media engagement. Landed our blog on the 1st page of Google search results based on top trending keywords.
Internal Communications & Corporate Affairs
Designed weekly newsletters, PowerPoint presentations and digital signage displayed to 4000+ employees worldwide. Crafted reports on industry news, key initiatives, product updates & events, as well as a a company-wide survey on the employee experience.
Zipcar
Brand Ambassador
Sole liaison between the regional account manager and the UC Davis student community. Leveraged social media and local partnerships to generate buzz. Further promoted the brand through raffles, Zip Parties and other Zipcar event campaigns on campus.
Myx TV
TV Production - Host, Videographer & Editor
Filmed, produced and edited for Season 2 of the ‘Press Play’ Behind-the Scenes series. Collaborated with executive producers, videographers and publicists on scriptwriting, post-production, event planning, online marketing, and PR projects.

Portfolio

Co-founder of Oppin.co - A career development site for the millennial generation.

Drove content & brand strategy, Published articles with tips & resources on resume writing, networking, salary negotiation & more. Increased article pageviews by 40% in one month and overall web traffic by 4600% in 5 months through guest blog readership, email marketing and social media engagement.

Networking to Success - 4 Ways To Build Relationships Today

Designed a SlideShare on Networking to Success, garnering 10,000+ views in 5 days. The deck was featured on the main homepage under Today’s Top Presentations and Editor’s Picks.

Top 8 U.S. 'Stache-Friendly Cities With Movember Madness

Through market research and SEO strategy, published this fun, seasonal article which received a press hit on NBC LA.

Austin City Limits Spike Vacation Rental Demand

Remains as one of Tripping's top-read articles to date, comparing the costs and benefits between hotels versus vacation rentals during peak season.

What the "Airbnb Law" Means for Vacation Rentals

Remains as one of Tripping's top-read articles to date, explaining how the home-sharing and Airbnb restrictions in San Francisco are impacting the housing crisis, local businesses, the vacation rental markets and their owners.

Education

Accreditations

UC Davis
B.A., Design: Emphasis on Visual Communications

Skills

Skills

social media strategy content marketing SEO brand strategy design email marketing photo editing video editing copywriting presentation and slide design

Tools

Google Analytics Buffer Tweetdeck Mailchimp Powerpoint Canva BuzzSumo Twitter Facebook Instagram Google Plus premiere pro Photoshop html/css Wordpress

Interests

Industries I love

Consumer Products Education Entertainment Events Food Health & Wellness Philanthropy Photography Travel

What I read

- Blogs: Ramit Sethi, Marie Forleo, Tim Ferriss, Mark Manson, Leo Babauta of Zen Habits, Ryan Holiday, Chris Guillebeau
- Books: Meditations, The Charisma Myth, Eat Pray Love, Modern Romance
- Other inspirations: Oprah, Richard Branson, Tony Robbins

Side projects

- Co-founder of Oppin.co, a career development site catered to the Millennial generation
- Pioneer for Work Hard Anywhere app tailored to the freelancer, creative and digital nomad
- Personal projects: Travel photography/video & writing
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Ideal team

I love connecting 1-on-1 or with small teams who are scrappy and entrepreneurial, but have a long-term mission for their brand & are clearly passionate about making an impact with their business. I love those who are trusting, collaborative & open-minded.