Profile photo of Whitney Kimmel

Whitney K.

Average rate
$105–120/hour
  • Joined October 2019

12 years of digital marketing, product, and content marketing experience.

  • Miami, FL, USA
Profile photo of Whitney Kimmel
Whitney K.
Miami, FL, USA

Worked with

Services

Categories

Social Media Content Marketing Strategy Growth

Experience

Summary

Track record of delivering end-to-end strategy, having worked with Fortune 500's and startups, driving strategic wins in organizations such as GoToMeeting, Royal Caribbean, and Kaplan. Known for tightly managing KPIs and leveraging customer insights.

Work history

Co-Founder
We connect the dots between amazing organizations and people. With expertise in concierge staffing solutions, product management and digital/technology recruiting, organizational transformation, agile software delivery management, and interim leadership.
Director of Digital Product Management
Responsible for creating and driving multi-year, end-to-end roadmap focused on personalization for large portfolio of customer-facing products, delivering against P+L and persistence.
Senior Product Manager, E-Commerce
Delivered an on-time, on-budget mobile booking flow for Royal Caribbean’s first, proprietary app in the organization’s new, startup-style digital department, which leverages immersive technology experiences for guests to explore vacation offerings.
Senior Web Optimization and Marketing Manager
Optimized global marketing site and launched pricing lineup with first “freemium” offering for Citrix’s flagship GoToMeeting product. Milestones included 59% YOY lift in conversion and double-digit revenue and tNPS increases.
Web Merchandising and Digital Marketing Specialist
Championed product-driven culture while executing all e-commerce promotions, digital merchandising, and A/B tests for Norwegian Cruise Line’s pre-cruise booking website and stood up first, online affiliate marketing site.
E-Commerce Supervisor
Enabled 65% YOY sales growth by facilitating prototyping and collaboration with key business stakeholders to overhaul Karisma’s end-to-end e-commerce experience.

Portfolio

Kaplan

Kaplan - Data-Driven Customer Strategy

Targeted a 20% reduction in sales P+L. Eliminated a 22% purchase journey for Purdue University's web and mobile experience.

Rcl

eCommerce Product Development and Delivery

RCL's new eCommerce experience delivered triple-digit revenue wins and a 300% booking services speed increase.

Citrix

Personalized Digital Marketing Management

Drove a 59% YOY conversion and 11% revenue lift. Improved NPS scores and trial rates for Citrix's GoToMeeting.

Education

Accreditations

University of Miami School of Business
Masters of Business Administration (MBA)
Hamilton College
Bachelor's of the Arts, English and French
Agile Alliance
Certified Scrum Product Owner (CSPO)

Skills

Languages

French

Limited working proficiency

English

Native or bilingual proficiency

Skills

agile methodology content marketing conversion rate optimization digital marketing marketing strategy product management mobile marketing writing customer segmentation growth hacking

Tools

Buffer Canva Cision Constant Contact Crazy Egg Hootsuite Optimizely Slack Prezi Wordpress Asana Keynote Mixpanel Marketo Contently

Availability

Seeking work

Available

  • Not specified

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Education Tech Travel

What I read

Avid reader and always looking for a great recommendation. Last book I read: Brief Answers to Big Questions by Stephen Hawking

Side projects

Co-Founder of Constellation Staffing and Coaching

Ideal team

Hungry, passionate folks who want to change their orgs (and maybe the world, while we're at it).