Profile photo of Will Long

Will L.

Average rate
  • Joined May 2016

Content marketing professional with 6 years experience working for a publisher, in-house and at large agencies; a unique combination.

  • Hackney, United Kingdom
Profile photo of Will Long
Will L.
Hackney, United Kingdom



Social Media Content Community Strategy Copywriting



Creative strategist with experience of delivering social campaigns that add value and excite. I am also in the unique position of having experienced life at an agency, in-house and at a publisher, giving me a 360 degree view on social and content.

Work history

Head of Social
I developed and implemented the social strategy globally for Resident Advisor, working across the editorial and commercial sides of the business. To date, I've delivered consistent growth of key KPIs and doubled the social following.
Social and Content Manager
I worked with the Marketing Director to deliver a creative-led social and content strategy for Download Festival - the biggest rock festival in the world - and Live Nation. I produced campaigns for the likes of Jay Z & Beyonce, Lady Gaga and Kanye West.
Social Media Manager
This role required a broad skill set including account management, strategy, content production, social analytics and community management. I regularly worked on integrated campaigns with TV, SEO, PPC and Online Display.
In 2016, I was asked to be on the judging panel for the UK Social Media Communications Awards. The awards celebrate the UK's very best in social media communications.


Resident Advisor's Instagram

Managing and curating Resident Advisor's fastest growing social platform. Introducing new features (including artist takeovers) and improving best practice to increase following by over 150,000.


I delivered the RA500 project, which involved un-archiving 499 of RA's prestigious podcast series and uploading the files to Soundcloud and Mixcloud, making the mixes available to the public for the first time.



Swansea University
BA Hons (2:1) Public and Media Relations



paid social promotion social media management social media marketing social media strategy copywriting content creation content curation content marketing content strategy community management


Final Cut Pro Photoshop Facebook Advertising Google Analytics Google AdWords Hootsuite Iconosquare Instagram Twitter Advertising YouTube


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 20hrs per week
  • Can commit to 6 months to 1 year


Industries I love

Advertising & Marketing Entertainment Health & Wellness Media Music PR & Communications Photography Tech Travel Fashion

What I read

Wired Magazine, Pitchfork and Hypebeast.