Profile photo of Sandra Yee

Sandra Y.

Average rate
$90/hour
  • Joined May 2016

A seasoned professional with both agency and in-house experience, specializing in consumer tech products.

  • Sacramento, CA, United States
Profile photo of Sandra Yee
Sandra Y.
Sacramento, CA, United States

Services

Categories

Public Relations Development Content Strategy

Experience

Summary

Public relations practitioner for over 20 years, has wide range of technology public relations experience with a focus on the consumer electronics, wireless, telecommunications, mobile applications and gaming industries.

Work history

Owner
Consultant
: Performing various duties for companies on a freelance/contract basis. Majority of the work consists of strategic planning, booking media tours and trade shows, writing/editing press materials and booking speaking opportunities for clients.
360 PR
Vice President
Oversaw the San Francisco office of a Boston based public relations agency. Garnered new business for the Electronic and Entertainment division as well as managed west coast based gaming clients for the agency.
Flashman Studios
Director
Responsible for managing and directing clients’ internal and external communications. Created communication strategies, main media contact for clients, booked media tours, created/edited press releases and maintain client relationships.
Ubisoft Entertainment
Director of PR and Corporate Communications
: Responsible for managing all PR activities for products in North America. Duties included overseeing and editing press releases, managing all project budgets, planning press tours and special events, proactive media relations and overseeing 3 managers
Access Communications
Senior Account Executive
Supported new product launches to secure momentum and maintain awareness of the products of high visibility clients. Created and implemented strategic plans, wrote press releases, media alerts & pitch letters, maintained relationships with press.
Crystal Dynamics
Public Relations Specialist
: Provided publicity and promotions for in-house video games. Responsibilities included originating and implementing strategic plans, writing press releases, organizing special events and media tours.

Education

Accreditations

Emerson College
M.A./Public Relations and Business Communications
University of California, Santa Barbara
B.A./Liberal Studies

Skills

Languages

French

Limited working proficiency

English

Native or bilingual proficiency

Skills

Media Relation Press Release Strategy Speaker Placements Interpersonal Communication Self Starter Proactive Outreach Creation fo Plans New Business Pitches Account Management

Tools

Facebook Eventbrite Flipboard Instagram LinkedIn Pinterest Powerpoint PRWeb Reddit Tumblr YouTube Twitter Snapchat Cision Keynote

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Consumer Products Gaming Travel

What I read

Travel and Leisure, Wired, VentureBeat, Gixel, USA Today, Washington Post, NY Times, LA Times, InStyle, Bon Appetit, Sunset

Ideal team

Enjoy working with any sized client and I prefer a more relaxed management style. More than happy to work with almost anyone, but prefer less micromanagement and more collaboration