Yen-Lyng L.

  • Joined October 2016

A forever curious connectivity addict with passion of bringing people together over common denominators and stories. The web is my vehicle.

  • Singapore
Profile photo of Yen-Lyng Loh
Yen-Lyng L.
Singapore

Services

Categories

Social Media Marketing Strategy Content

Experience

Summary

Pushing boundaries and exploring new areas have brought me to where I am. Starting out in the Film industry while developing my skills in marketing and business development helped me evolve my skills to being a multi-faceted professional.

Work history

MARKETING LEAD STRATEGIST
Developing a digital marketing strategy for the international leg of the contest, as well as the overall digital content calendar. Worked with the content production and social media execution teams to make sure they achieve results on SNS platforms.
JINJI TENNIS CENTER
Scouting, assessing and approaching potential local business contacts and establishing relationships in a cold market, as well as maintaining current clientele and accounts.
A1 RECYCLING ENVIRONMENT PTE LTD
RECYCLING AMBASSADOR
The face of A1, in site talks, corporate meetings and for the media. Advocating general and food recycling in Singapore. This involves being familiar with the operations of recycling, challenges faced and current solutions in the industry.
MARKETING & BUSINESS DEVELOPMENT MANAGER
Initiating development and execution of online marketing strategies, including SEO, social and content marketing to increase current markets and enter new ones. Leading in-house and 3rd-party PR agencies.
MARKETING CONSULTANT
Working specifically on the Street Pianos SG project, I developed a marketing strategy, making use of social media to partner relations to promote this local version of the world-renowned international project.
VEOLIA ES SINGAPORE PTE LTD
SALES & MARKETING EXECUTIVE & RECYCLING AMBASSADOR
Planning and conducting educational talks, workshops and exhibitions to corporate and public. Maintaining and executing company rewards program while increasing sponsors by approaching related companies.

Portfolio

The 5 Minute Video Challenge

Developing a digital marketing strategy for the international leg of the contest, as well as the overall digital content calendar. Working with the content production and social media execution teams to make sure they achieve the quality and impact on social media platforms

RECYCLING AMBASSADOR

Being the face to A1 Environment to clients and media. Conducting on-site tours with partners and visitors to the plant, while advocating general and food recycling in Singapore. Please watch the video from the 35th min onwards for a press interview at A1 Environment.

Marketing and Business Development Manager

This project, though part of the marketing department, was outside my scope and revived my video editing skills. The task was to produce a video for YouTube to increase SEO ranking there and on other social media and digital marketing platforms.

Skills

Skills

digital marketing social media strategy social media marketing social media blogger outreach community ambassador programs communications public speaking marketing strategy corporate communications

Tools

Photoshop Illustrator Final Cut Pro Facebook Premiere Pro Facebook Power Editor Facebook Advertising Facebook Insights Twitter Twitter Advertising Instagram Asana Trello Canva Google Analytics

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Entertainment Food Health & Wellness Media Social Enterprise Travel Other

What I read

Mashable, AdNews, CreativeCow, nofilmschool, frankie, tumblr, sci-fi and thrillers

Side projects

The Street Pianos Singapore