Yi C.

  • Featured
  • Joined June 2016

Content and branding specialist with over 8 years of experience working in agencies. Clients included Audi, Nike, Dyson, and L'oreal.

  • Los Angeles, CA, USA
Profile photo of Yi Chen
Yi C.
Los Angeles, CA, USA

Worked with

Services

Categories

Social Media Marketing Content Copywriting Strategy

Experience

Summary

I have eight years of digital and social media experience working with various brands in an agency environment. I enjoy creating and executing content strategies, media plans, influencer management, online productions and social campaigns.

CloudPeep clients

Content Marketing For Retail
Aug 2016 to Sep 2017

Work history

Volkswagen
Creative Campaigns & Social Strategy
Mazda
Social Campaigns & Community Management
Audi
Content Strategy
Laneige
Social Campaigns & Online Production
Nike
Content Strategy & Influencer Management
Dyson
Content Strategy & Online Productions
Ermenegildo Zegna
Creative Campaigns & Content Strategy
L'oreal
Social Campaigns

Portfolio

Vw2

Volkswagen Beetle As Sun As Possible

For the global launch of the All-new Beetle Cabriolet, we invited tastemakers from around the world to test drive the car in Hawaii. The made-for-web content was then seeded on Facebook and campaign microsite. We also supported the campaign with social media content and paid media.

Dyson

Dyson Situations Happen

Three-part video series made just for social media. I was in charge of content strategy, storyboard, production execution and media seeding.

21days

Laneige 21 Days of Beauty

To promote awareness for LANEIGE’s line of makeup products, we created a Facebook campaign that showcased 21 different looks leading up to the brand’s 21st anniversary. We also invited beauty bloggers to showcase some of their looks using the products.

21218669355 eed80817bd c 651x435

Mazda: A Day in the Life Of...

We collaborated with tastemakers and the popular lifestyle blog Everyday Object to get a glimpse of what a day involves for a musician, artist and designer in the Mazda2.

Nike %e8%a5%bf%e9%96%80

Nike React Sensory Popup

For the launch of Nike React, we created a popup roadshow event where consumers can try on the shoes and also get to know the product better through sensory experiences such interactive walls, art installations and even unique tasting opportunities.

Education

Accreditations

Harvard Business School
Executive Leadership Program
University of Melbourne
Bachelor of Commerce (Marketing & Communication)

Skills

Skills

advertising blogger relations copywriting brand strategy communications community building event management video production digital media marketing strategy

Tools

Buffer Crazy Egg Facebook Facebook Advertising Facebook Insights Wordpress Photoshop Twitter Instagram Snapchat Illustrator Sprout Social Hootsuite Powerpoint YouTube

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Entertainment Events Fashion Food Health & Wellness Retail Travel

Side projects

I enjoy volunteering and have been involved with the following NPOs:
- Jugenforschungsschiff (Project Facilitator)
- Rural China Education Fund (Marketing Consultant)
- Room to Read (Fundraiser)

Ideal team

Easy going, open communication among team members, and accepting of new ideas.