Profile photo of Yolanda French

Yolanda F.

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  • Joined October 2015

I'm a freelance writer and yoga teacher with a tendency towards perspicacity, a love of words and an addiction to travel!

  • Sydney, New South Wales, Australia
Profile photo of Yolanda French
Yolanda F.
Sydney, New South Wales, Australia



Social Media Copywriting Content Public Relations Strategy



I've been a freelance writer/content producer for 2.5 years. Prior to that I worked in a range of industries including finance, film & tv, events, HR, fashion, retail and yoga. That means I've got a versatile toolkit to draw from and skills up the wazoo!!

Work history

Copywriter / Content Producer (Freelance)
I am Ghost writer / producer of all content including: blogs, e-guides, white papers, product documentation, website copy (as part of website redesign), email marketing, social media, explainer video producer.
Client Services Manager (Freelance)
List building, email marketing, sales calls, client services / liaison, social media strategy.
Copywriter (Freelance)
Research, interviews and copy for White Papers.
Copywriter (Freelance)
Ghost writer - blog content.


What Is The Human Era

The first in a series of blog posts to introduce the concept of 'The Human Era' to HR professionals in Australia. The intention was to help create a shift in the perceptions, practices, processes and policies in the HR industry and also show that Subscribe-HR is about more than just software.

The Starlight Story White Paper

A paper that highlights the great work being done by this Australian charity that spent years focused on culture and values. They had won several best employer awards in 2014 and S-HR featured them as an example of the benefits of putting culture and values first.



BA Political Science and International Relations
Life Coaching Certificate
Certificate III Film
Permaculture Design Certificate
500HR Yoga Teacher Training



copywriting film & tv production content production event production organisation (of any and everything) yoga teacher


Wordpress Hubspot Squarespace Salesforce zoho Asana Basecamp Microsoft Office Finalcut Pro Infusionsoft Canva Facebook Twitter LinkedIn Instagram


Not seeking work


  • Available during business hours only


  • Can work 20hrs per week
  • Can commit to 1+ years


Industries I love

Ecommerce Health & Wellness Philanthropy Social Enterprise Tech Travel

What I read

Farnham Street
Any book about yoga, human potential, travel memoirs, neuroscience!

Side projects

Designing permaculture gardens.
Hosting yoga retreats
Participating in global online courses with game changers aimed at creating a better world (think MOOCs with a purpose, like U.Lab X MITs current course).

Ideal team

My ideal is a small team, in start-up or early expansion phase, I prefer a flat structure, with smart, forward thinking individuals. Clients who are out to change the world for the better and disrupt outworn paradigms totally rock my world!