Zoe R.

  • Joined August 2016

PR professional with 15 years of experience in a wide range communications disciplines including media relations,

  • Chandler, AZ, United States
Profile photo of Zoe Richmond
Zoe R.
Chandler, AZ, United States

Experience

Summary

I have worked as a journalist, with nonprofits and most recently in Corporate America. I’ve had opportunities to be focus on media relations, but I enjoy when I can be a jack-of-all-trades, dealing with crisis management, communications, public policy.

Work history

Union Pacific
Director, Public Affairs
Created strategic communications plans that included collateral material, talking points and media outreach. Managed relationships with state agencies, state elected officials and local elected officials.
Union Pacific
Director, Media Relations
Served as spokeswoman Western region, tasked with crisis management and day-to-day media requests. Created promotional material for use by public affairs directors for major project outreach.
California Operation Lifesaver
Executive Director
Served as spokeswoman for the organization, promote safety messages after major incidents. Created strategic communication plans to promote rail safety issues with local, state and national elected officials.
State Farm
Public Affairs Specialist
Created and executed media strategy. Organized local grassroots campaigns on public policy issues that impact State Farm employees, agents and customers.
State Farm
Media Specialist
First Spanish-language spokesperson, working with Hispanic media to promote insurance and safety issues. Responsible for creating company-wide messaging and media training. Wrote articles for internal communication channels.
The Lumberjack
Journalist
News reporter for city hall and statewide political issues. Editor for News section, which included managing story assignments for the twelve person team.

Portfolio

Media Talking Points

Part of creating a media strategy includes creating strong talking points. This is an example of an all-inclusive media talking points used by an executive.

Briefing Book

Executive briefing books are an important, but sometimes forgot, aspect of media and community outreach. Briefing books shouldn't be about what happened, but should anticipate what will happen. It should provide context and translate the impact issues may have on the company.

Media Relations

Responding to media after a crisis is my forte. It is important to have a solid message and respond in a timely manner.

Santa Teresa infrastructure project

The largest project I managed was a $500 million dollar facility for Union Pacific. I built grassroots support, created all collateral material, messaging and passed a tax deduction at the state level.

Availability

Not seeking work

Available

  • Not specified