
Zoe R.
- Joined August 2016
PR professional with 15 years of experience in a wide range communications disciplines including media relations,
- Chandler, AZ, United States
Experience
Summary
I have worked as a journalist, with nonprofits and most recently in Corporate America. I’ve had opportunities to be focus on media relations, but I enjoy when I can be a jack-of-all-trades, dealing with crisis management, communications, public policy.
Work history






Portfolio
Media Talking Points
Part of creating a media strategy includes creating strong talking points. This is an example of an all-inclusive media talking points used by an executive.
Briefing Book
Executive briefing books are an important, but sometimes forgot, aspect of media and community outreach. Briefing books shouldn't be about what happened, but should anticipate what will happen. It should provide context and translate the impact issues may have on the company.
Media Relations
Responding to media after a crisis is my forte. It is important to have a solid message and respond in a timely manner.
Santa Teresa infrastructure project
The largest project I managed was a $500 million dollar facility for Union Pacific. I built grassroots support, created all collateral material, messaging and passed a tax deduction at the state level.
Availability
Not seeking workAvailable
- Not specified